Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest Advertising Expenditure Forecasts report, published today.
Yes, this represents a “minor downgrade” from the 9.1% growth rate Zenith published in December 2021.
Here’s the positive news: linear television advertising is forecast to grow — even if it’s by a fairly small percentage. But, there are clouds on the horizon.
