A new spot, called “Long Distance,” began airing 6/17, as the traditional summer home shopping season heats up. The spot will air 60- and 30-second versions on cable networks such as HGTV, CNN, USA, A&E and Lifetime. This is the second TV spot in the campaign, launched earlier this year.
“The process of shopping for a home today is emotional, absorbing, collaborative, and driven by technology and online information,” said Amy Bohutinsky, Zillow chief marketing officer. “Our ‘Find Your Way Home’ campaign chronicles modern families in ways that most home shoppers can relate to – as they search for not just a home, but a place for their life to happen.”
“Long Distance” features the single “Stubborn Love” by The Lumineers. Media buying was handled by Two Nil.