Content owners and such video distributors as MVPDs, traditional networks and new over-the-top (OTT) networks are now empowered with the ability to create self-branded linear TV channels that can be personalized and customized by and for each viewer in the household.
It’s a first for Zone tv and its Zone tv Studio, an artificial intelligence-powered service for content discovery, channel curation and video delivery. Using proprietary intelligent software built by zone·tv, video distributors and content owners can now deliver a “Spotify-like” experience, which for the first time is not based on what a programmer wants to show the viewer, but instead based on what the individual viewer wants to see.
This allows the user to both create and view content.
“Traditional video distribution is in a state of disruption as hundreds of direct-to-consumer streaming services are emerging, making it difficult to maintain customer loyalty,” said Jeff Weber, CEO of Zone·tv. “Our technology means that any video distributor or content owner can build new, precisely targeted, compelling channels which enable a more relevant content consumption experience for their customers. Zone·tv studio enables the simplicity of traditional linear channel programming combined with the intelligence power of A.I. to bring new user experiences to TV services.”
Zone·tv Studio features a technology stack that can enhance video distributors’ existing entertainment services or create new ones. Key components of the cloud-based zone·tv Studio include:
- Zone·tv Programming Studio is designed for authoring a channel, which can be done by humans, automated by the zone·tv A.I. Studio or both.
- Zone·tv A.I. Studio assesses the channel content, enhances the asset metadata via video indexing, classifies it and incorporates additional, relevant, trending information using zone·tv’s own signal networks. All channel content is stored in the cloud and seamlessly interconnected with similarly themed channel content built upon a sophisticated Machine Learning curation algorithm. By leveraging the close integration of zone·tv’s Programming Studio and A.I. Studio, content curators and the Machine Learning algorithm can best predict viewers’ preferred programming and easily curate services accordingly.
- Zone·tv Ad Studio allows for the management of advertising in channels and is designed to integrate with ad tech partner services for ad decisioning and ad insertion, all fed by rich metadata and content parameters that only Studio can provide. Zone·tv Ad Studio provides the most relevant advertising that becomes a part of the programming story for each channel.
- Zone·tv Configuration Studio enables rapid delivery of the partner’s content service to any end-point device or system.
Examples of how the zone·tv Studio works can be seen in zone·tv’s proprietary Dynamic Channels and On Demand channels, available on pay-tv set-top boxes, bring-your-own-device (BYOD) services and smart TVs.