ABC News

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ABC NEWS’ “NIGHTLINE” IS #1 AMONG ADULTS 25-54 AND A18-49 ~ 4th WEEK IN A ROW. “NIGHTLINE” GROWS +48% AMONG A25-54 AND +63% AMONG A18-49 YEAR TO YEAR.


ABC News’ “Nightline” was the No. 1 program among A25-54 and A18-49 for the week of June 14, 2010, outperforming CBS’ “Late Show with David Letterman” and NBC’s “The Tonight Show with Jay Leno,” according to Nielsen Media Research. This is the fourth consecutive week “Nightline” has ranked first among A25-54 and A18-49. Additionally, “Nightline” has outperformed “Letterman” in the demo for eight consecutive weeks, and for ten consecutive weeks among Total Viewers — the last time this happened was in 2003.

Among Adults 25-54, “Nightline” averaged 1.67 million for the week, growing a significant +48% compared to the same week last year, while “The Tonight Show” in comparison declined -15% and “Letterman” decreased -1%. Among A18-49, “Nightline” was again the only show versus the competition to grow, averaging 1.48 million and increasing +63% year to year, while “The Tonight Show” decreased -30% and “Letterman” declined -4%. Week to week, “Nightline” grew +8% among A25-54 and +7% among A18-49.

Among Total Viewers, “Nightline” increased +17% year to year while “Letterman” decreased -10%. “Nightline” also increased week to week (+2%). Season to date, “Nightline” posted 3.81 million Total Viewers, just 40,000 viewers away from first place.

Note: “Letterman’s” weekly average is based on 4 days (Monday, Wednesday-Friday).

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Martin Bashir. John Donvan and Vicki Mabrey are correspondents. James Goldston is the executive producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

 (Week of June 14, 2010)   
 
                       TOTAL VIEWERS    A25-54(000)/Rtg     A18-49(000)/Rtg 
ABC “Nightline”         3,570,000     1,670,000/ 1.3   1,480,000/ 1.1
CBS “Late Show”         3,130,000     1,320,000/ 1.1   1,020,000/ .8
NBC “Tonight”           3,700,000     1,540,000/ 1.2   1,230,000/ .9

(Source: ABC – The Nielsen Company, NTI Total Viewers, Adults 25-54 & Adults 18-49 Live + SD weeks of 6/14/10, 6/7/10, & 6/15/09.  Live+7 (where available) & Live+SD for STD (9/21/09-6/20/10).


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