AdLarge re-ups with Sports USA for ad sales

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AD Large MediaAdLarge Media has extended its agreement for exclusive national ad sales representation of Sports USA’s live play-by-play coverage of NFL and NCAA football through the 2014 season.  Sports USA will again be broadcasting a Sunday doubleheader throughout the 17-week NFL regular season, along with a “College Football Game of the Week” each Saturday.  Selected Thursday night college games and Bowl games will soon be announced as well.


Sports USA delivers the top college and NFL match-ups all season long to over 400 affiliates.  Programming includes the talents of NFL insider Mike Florio in Sports USA’s pre-game show “NFL Sunday Warmup;” “Conversations with Joe Morgan,” a weekly show featuring the baseball Hall of Fame legend; and podcasts from football icon Joe Namath, Ross Tucker, Dave Miller, and Jimmy Vaccaro.

“Sports USA delivers the best teams and most exciting match-ups,” observed Gary Schonfeld, AdLarge CEO.  “We’re very happy about continuing our longstanding relationship with Sports USA and the terrific opportunities their live play-by-play coverage delivers for our national advertisers.”


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.