Betty White draws ratings for NBC at 90

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From 8-9:30 p.m. ET, “Betty White’s 90th Birthday: A Tribute to America’s Golden Girl” (2.7 rating, 7 share in adults 18-49, 13.9 million viewers overall) grabbed NBC’s highest 18-49 rating in the slot since December 12 and second highest of the season.  “Betty White’s 90th Birthday: A Tribute to America’s Golden Girl” is up 37 percent versus NBC’s average in the time period last season in 18-49 rating (2.7 vs. 1.7, “live plus same day,” non-sports) and up 166 percent in total viewers (13.855 million vs. 5.212 million).  From its first half-hour to its third, “Betty White’s 90th Birthday: A Tribute to America’s Golden Girl” grew by 21 percent in 18-49 rating (to a 2.9 from a 2.4) and by 11 percent in total viewers (14.4 million vs. 13.0 million). 


In total viewers, this is NBC biggest overall audience in the time period, excluding Olympics, since February 18, 2008. 

In total viewers, “Betty White’s 90th Birthday: A Tribute to America’s Golden Girl” won the time period over such competition as CBS’s “How I Met Your Mother,” “2 Broke Girls” and “Two and a Half Men,” Fox’s premiere of “Alcatraz” and ABC’s “The Bachelor.”

From 9:30-10 p.m. ET, a preview telecast of “Betty White’s Off Their Rockers” (2.6/6 in 18-49, 12.2 million viewers overall) captured NBC’s biggest overall audience in the slot, excluding Olympics, since September 14, 2009.  “Betty White’s Off Their Rockers” is up 53 percent versus NBC’s average in the time period last season in 18-49 rating (2.6 vs. 1.7, “live plus same day,” non-sports) and up 122 percent in total viewers (12.233 million vs. 5.505 million),

In total viewers, “Off Their Rockers” won the slot over CBS’s “Mike & Molly,” Fox’s premiere of “Alcatraz” and ABC’s “The Bachelor.”
 
At 10 p.m. ET, “Rock Center” (1.3/3 in 18-49, 5.6 million viewers overall) hit series highs in 18-49 and total viewers.  Versus its prior telecast, “Rock Center” reported gains of 86 percent in 18-49 rating (1.3 vs. 0.7) and 83 percent or 2.5 million persons in total viewers (5.569 million vs. 3.038 million).

“Rock Center” delivered NBC’s biggest overall audience in the time period so far this season and highest 18-49 rating since September 26.
 
In Late-Night Metered Markets Monday night:
In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.5/6 with an encore telecast; CBS’s “Late Show with David Letterman,” 2.7/7; and ABC’s combo of “Nightline,” 3.1/7; and “Jimmy Kimmel Live,” 1.3/4 with an encore. 

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.6/3 with an encore; “Late Show,” 0.7/3; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.5/2 with an encore.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.3/5in metered-market households) tied CBS’s “Late Late Show with Craig Ferguson” (1.3/4).  In the 25 markets with Local People Meters, “Late Night” (0.4/3 in 18-49) trailed “Late Late Show” (0.5/3).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/4 with an encore in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)


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