BIA/Kelsey: US social media ad revenues to reach $15B by 2018

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BIA KelseyIn its latest U.S. Social Local Media Forecast (2013-2018), BIA/Kelsey projects total U.S. social media ad revenues will grow from $5.1 billion in 2013 to $15 billion in 2018, representing CAGR of 24%. This year represents the greatest YOY jump in social media ad revenues, growing to $8.4 billion in 2014, largely due to increases in mobile and native advertising.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.