Bonneville Makes A Sales Move In SFO

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The company that is running a group of stations still legally owned by Entercom — for now — has just made a “Sound” choice as the new GSM for a pair of FMs serving the San Francisco Bay Area.


Bonneville International Corp. is welcoming Mary Lea Wagner as General Sales Manager for AC KOIT-FM 96.5 and CHR/Pop KMVQ-FM 99.7 in San Francisco.

Wagner was most recently the GSM for Entercom’s former Classic Rock KSWD-FM 100.3 “The Sound” in Los Angeles.

Wagner is considered an instrumental member of the management team that launched The Sound in 2008. In addition to selling traditional radio, she helped to develop “a considerable emphasis on our non-terrestrial assets (data base, social media, website) and a deep commitment to consistently evolve both our technology and our people to keep us ahead of the competition.”

Before that, from 2006-2008, Wagner served as VP and West Coast Area Manager for Cox Communcations. In that role, she led three regional offices, a sales and management team of 40 and total staff of 75 at the Cox-owned television stations’ National Rep Firm in both San Francisco and Los Angeles.

She’s no stranger to Bay Area radio, too: From 1997-2000 she served as Director of Sales for CBS Radio/San Francisco.

From 2000-2003, Wagner was Senior Account Manager for CBS’s KPIX-5 in San Francisco.

“With over 25 years’ experience as a Media Executive in the broadcast industry, Mary Lea has the rare mix of experience in both television and radio with a proven track record of exceeding revenue goals, achieving long-term strategic business initiatives and building high-performance sales teams,” said Steve DiNardo, Director of Sales for Bonneville San Francisco. “Mary Lea is a San Francisco Bay Area native, and her return to Bonneville comes at an ideal time for our new organization.”

Bonneville currently operates KOIT-FM, KMVQ-FM, KBLX-FM & KUFX-FM in San Francisco and Sacramento stations KYMX-FM, KZZO-FM, KHTK-AM & KNCI-FM, per an LMA needed in order for Entercom’s merger with CBS Radio to pass muster with the FCC.


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