BP increases spot counts on radio, TV and cable

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Media Monitors, the leader in broadcast and cable monitoring, released once again the figures for advertising that BP has run on Radio, TV and Cable that they have monitored since April 20. Spending more than $600,000 on radio since that date, BP increased their spot counts on Radio, TV and Cable last week.


They include the dollars spent (AdRev™) on radio for each week during the analysis:  

062910-MM-chart.jpg

BP

Radio

TV

Cable

3 Media Total

Radio AdRev

4/20-4/26

2934

799

991

4724

$130,914

92

1

3

96

$3,012

5/11-5/17

9

1

1

11

$689

5/18-5/24

77

1

4

82

$3,737

5/25-5/31

555

1

0

556

$20,032

6/01-6/07

440

1020

1712

3172

$17,254

6/08-6/14

1459

1464

1639

4562

$84,148

6/15-6/21

1820

2246

1367

5433

$163,326

6/22-6/28

2251

2686

1763

6700

$185,502

 

 

 

 

 

 

Grand Total

9652

8220

7486

25358

$609,078

 

 


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.