Media Monitors, the leader in broadcast and cable monitoring, released once again the figures for advertising that BP has run on Radio, TV and Cable that they have monitored since April 20. Spending more than $600,000 on radio since that date, BP increased their spot counts on Radio, TV and Cable last week.
They include the dollars spent (AdRev™) on radio for each week during the analysis:
|
BP |
Radio |
TV |
Cable |
3 Media Total |
Radio AdRev |
|
4/20-4/26 |
2934 |
799 |
991 |
4724 |
$130,914 |
| 92 |
1 |
3 |
96 |
$3,012 |
|
|
5/11-5/17 |
9 |
1 |
1 |
11 |
$689 |
|
5/18-5/24 |
77 |
1 |
4 |
82 |
$3,737 |
|
5/25-5/31 |
555 |
1 |
0 |
556 |
$20,032 |
|
6/01-6/07 |
440 |
1020 |
1712 |
3172 |
$17,254 |
|
6/08-6/14 |
1459 |
1464 |
1639 |
4562 |
$84,148 |
|
6/15-6/21 |
1820 |
2246 |
1367 |
5433 |
$163,326 |
|
6/22-6/28 |
2251 |
2686 |
1763 |
6700 |
$185,502 |
|
|
|
|
|
|
|
|
Grand Total |
9652 |
8220 |
7486 |
25358 |
$609,078 |
