Nielsen Audio is tweaking its September 2017 PPM data release dates. Why? Multiple holidays traditionally led to data release shifts. Nielsen reviewed the calendar and determined sooner delivery could be done. There's just one slight problem, and we've got an RBR+TVBR Observation that shines some light on it.
If there's one Wall Street analyst who has emerged as a prolific writer and prognosticator, it's Pivotal Research Group Sr. Research Analyst for Advertising Brian Wieser. He's been quite busy as of late writing up lots of reports and briefs on the state of advertising-driven media companies, and now he's released his forecast on how 2017 will fare for ad growth.
Univision Communications has just made a statement that suggests it is recommitting to its radio division, thanks to a newly announced effort designed to expand the millennial and Latino-focused media company's integrated music strategy.
In late July, a multimedia campaign launched by Procter & Gamble Co. attracted the attention of many. The effort, "The Talk," is tied to a campaign designed to start a dialogue about how Black parents should talk with their children about dealing with racial prejudice. It is airing on a significant number of NABOB member stations.
It's a pretty well-known fact that mid-August is Prime Time for companies seeking to attract new talent. Job seekers are also aware of this phenomenon, and one leading online employment website is now using AM and FM radio spots to bring in more traffic. Who else is using radio? A certain insurance brand presently known for the "running of the bulldogs" is back on top.
Want to gain some valued intelligence on where your local ad dollars may be flowing to? Save the date now: the Local Online Advertising Conference 2018 just may be the place to learn how to monetize your stations' websites, apps, and video streams.
A well-prepared sales rep always has a greater chance of landing a sale than those who aren’t. So, how should your sales reps prepare for a sales call? For Barrett Riddleberger, the answer is simple: Start by asking them the right questions to get them thinking about their next appointment from a more strategic perspective.
From job growth picking up and income lagging behind to weak housing investments and the current political climate, consumers are being bombarded with a slew of mixed indicators that are making them less willing to open their wallets and spend. That's the important takeaway for broadcast media sales executives and the C-Suite from a newly released study from IRI.
Non-transparent production practices exist at multiple ad agencies and agency holding companies. That's the huge, headline-grabbing takeaway from a study released Wednesday morning by the Association of National Advertisers (ANA).
Univision's President of Advertising Sales & Marketing from 2007-2012 has just been named EVP/Digital Sales and Sales Strategy. He reports to a 15-year CBS Corp. veteran who is concurrently rising to the role of President and Chief Advertising Revenue Officer.
Nielsen is now the owner of a technology startup that has developed a machine learning-enabled platform to measure brand exposure and impact in sports programming. It looked toward the Holy Land to gets its prayers answered, and the purchase agreements signed.
Need more fuel for the fire against the big digital media players eating away at your local ad revenue? Check this out: A GfK study done together with TVB finds that from consumer awareness through the purchasing stage, TV remains the most important influencer in all stages of the purchase funnel — and for all age demographics.
Starting Jan. 1, 2018, distribution, inventory management and sales of CBS News Radio and its associated programming will shift from Cumulus-owned Westwood One to Skyview Networks. Company executives tell RBR+TVBR the shift from longtime partner WW1 "has absolutely nothing to do" with Entercom's acquisition of the CBS Radio properties and is the result of due diligence on the part of the long-standing audio news operation.
Come August 13, Duracell and Mars will have six seconds of airtime to make a brand impression with FOX viewers. Will the teens and pre-teens tuning in simply tune out, or will they remember the products and consider purchasing them?
Rumorville has been filled with stories surrounding the fate of wireless telecommunications company Sprint. The latest tale to surface may have some legs, however. According to Japan's Nikkei, it's not Charter Communications that's a likely merger partner. Instead, it's DirecTV's biggest competitor — putting AT&T on notice.