Total Local Ad Revenue Predicted To Rise 5.2% In ’18

Total local advertising revenue in the U.S. will cross the $150 billion mark, while traditional media such as radio and TV will account for nearly two-thirds of that revenue. Those are the key findings from BIA/Kelsey's just-released U.S. Local Advertising Forecast 2018 report.

Mobile Brands Rev Up Radio Ads

The latest Media Monitors Spot Ten Radio chart suggests wireless companies are looking to boost their subscriber totals by year's end. That's good news for radio station AEs looking to get all avails filled just in time for Christmas and New Year's Day.
Shopping / Christmas / Holiday

Right On Target With Broadcast TV Efforts

The holiday shopping season is in full swing, so it's no surprise that the two biggest brands using broadcast TV to build sales are big-box retailers. What may be mildly surprising to some is the retailer that is No. 1 in this week's Media Monitors Spot Ten TV.

Arby’s and eBay: Eating It Up At Cable TV

It's got the meats. It's also got a hunger for growing sales at its restaurants by investing in cable spots. Arby's is the latest QSR to use local and regional TV spots on cable networks to attract an audience, based on the latest data from Media Monitors.

McCann NY Creative Selected As RMA Chief Judge

The co-Chief Creative Officer at McCann NY has a lot of listening and judging on tap, and it involves lots of radio spots. Sean Bryan has agreed to serve as the 2018 Chief Judge for the 27th Annual Radio Mercury Awards Competition.

Beware Of Hiring The ‘Superstar’ Sales Rep

In this column, Barrett Riddleberger, CEO of xPotential Selling, reveals two critical pieces of information about an underperforming sales rep. If the manager had access to this information during the hiring process, they would not have hired this sales rep. Instead, they would have kept looking for a better sales candidate.
Shopping / Christmas / Holiday

Retailers Rule As Broadcast TV’s Spot Stars

It's beginning to smell a lot like Christmas, based on the flow of greenbacks from retailers to broadcast TV as the Thanksgiving Day holiday officially welcomed Santa Claus and the start of the Christmas and Hanukkah gift-grabbing season. In last week’s Media Monitors TV Spot Ten report, the top three advertisers were brick-and-mortar retailers.

Retailers Also Using Cable Spots To Ring Registers

Don't think for a minute that the value of spot cable isn't lost on the big retailers come holiday shopping season. In last week’s Media Monitors Cable Spot Ten report, JCPenney moved up to No. 1, with 75,467 spots. The feat makes JCPenney the No. 1 advertiser across all radio and TV media tracked by Media Monitors.

Radio’s Black Friday Boost, Thanks To JCPenney

In last week’s Media Monitors Radio Spot Ten report, one brick-and-mortar retailer stood out from the pack with respect to the number of spots it invested in at the nation's FMs and AMs.

WW1’s ‘Important Strategic’ Sales Leadership Changes

Cumulus Media's Westwood One national radio arm has just completed a series of organization changes in its sales team that it says are designed to capitalize on its "strong sales momentum, as well as to propel the organization to new heights in 2018 and beyond." These "important strategic changes to the leadership and structure of the national sales team" see a new President of Sales, as its current leader is retiring "to pursue his life passions in Vermont."

What’s The ‘Black Friday’ Forecast For Your Advertisers?

Verizon predicts a record-breaking year when it comes to online spending, with sales expected to reach at least $3.97 billion dollars on Black Friday alone. That’s $2.5 million dollars a minute. This forecast is great news for businesses of any size looking to make money this holiday season, which is extra incentive for your sales solutions team, AEs and GSMs to make the most of Black Friday.
Auto

Turkeys and Trucks? Auto Dealers Stuffing TV Spots

With the Thanksgiving Day holiday approaching, no less than three automotive dealer associations have greatly stepped up their activity at broadcast TV, in the hopes that their efforts will lure potential consumers between now and the end of November.
Burger King

A King-Sized Ad Move At Cable TV

It's been about seven months, but there's a flame-broiled QSR that is once again actively using spot cable to reach viewers and consumers. Meanwhile, a wireless services company has powered itself into the latest Media Monitors Cable Spot Ten report, as has one of the two big national home-improvement retailers.

Top TV Broadcasters Unite For ‘TIP’ Ad Initiative

A consortium of local television broadcasters led by Nexstar Media Group, TEGNA, Sinclair Broadcast Group and desired merger partner Tribune Media have rolled back the curtain on an industry work group dedicated "to developing standard-based interfaces to accelerate electronic advertising transactions for local TV broadcasters and their media agency partners."

Latest ‘Attention Ratings’ Show Modern Turn

Is the amount of time a viewer actually spends with their eyes affixed on the screen the best ratings metrics for advertisers in the modern era? That's what TVision Insights has been pushing to marketers, and its third-quarter report is now out. What are the shows with the most attention? One is "modern." The other has taken a positive "TURN" in this audience measurement report.

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