Intelligence Briefs

New research shows that fillers can be beneficial to both the speaker and listener. Veteran public relations professional and public speaking consultant Rosemary Ravinal unpacks that big revelation in this Media Information Bureau column.

What are the latest numbers when it comes to subscriptions to cable/satellite and streaming services among U.S. Hispanic consumers? What do Hispanic consumers plan on doing when it comes to their pay TV and streaming services in the near future? The answers to those questions were delivered in a webinar conducted Wednesday morning by Horowitz Research.

Retired D.C. attorney Erwin Krasnow and Doug Ferber of Tieline are still being talked about at the NAB Show among brokers, attorneys and executives for their exclusive articles that appeared in RBR+TVBR on what can go wrong at closing for a buyer or seller, and how to ensure that the closing is completed on the scheduled date. Here's a classic column from 2019 that demonstrates what they said best.

Fragmentation of the offer and non-linear viewing have accelerated what France-based Glance calls "the profound transformation" of the market. "All actors are rethinking their models," it says. In this context, programs are launched with fiction still at the forefront. In fact, older entertainment formats are still very attractive to viewers.

S&P Global Market Intelligence finds that U.S. television and streaming sports media rights payments will likely total $25.57 billion in 2023 across broadcast, cable, RSNs and streaming services. There is a digital trend, and S&P believes it is here to stay. But, what sport was consumed the most in U.S. internet homes during Q3 2022?

How does the intersection of race, ethnicity, sexuality, gender, and other variables affect Gen Z's perception of identity, the role media plays in shaping their viewpoints and what it takes to build brand trust among this highly informed and connected audience of 14-to-24-year old consumers? A Horowitz Research study conducted with Vox Media yields some intriguing conclusions.

For the last week of Women’s History Month, Rosemary Ravinal took a deep dive into the reasons why women and men speak differently. "It is a fact that there are gendered ways of communicating which may hold women back from their highest potential," she writes.

When our Editor-in-Chief met the woman who would become his wife some five years ago, she listened exclusively to a series of Sirius XM Satellite Radio channels both in the car and at home through a smart speaker device. As of March 1, she's been happily listening to a mix of Spotify playlists and FM radio stations — and is happily saving money. Is she alone?

In this column, veteran PR industry pro Rosemary Ravinal shows how gaffes called "eggcorns", like malaprops but more innocent, can be stopped before one needs to go into damage control to erase from peoples' minds a potentially embarrassing public statement.

"The proliferation and rising popularity of a myriad of digital channels over the past decade has made the measurement of media effectiveness increasingly complex," says Mike Campbell, the head of international effectiveness at Ebiquity. In his view, the 2020s will be defined as a time when "a real shift" to an effectiveness-led media planning strategy starts.

After more than a decade, the standard terms and conditions for internet advertising — first developed in May 2001, updated in 2010 and 2018 — will be "significantly overhauled." That's the message from the IAB, the President/CEO of the 4 A's, and the CEO of the ANA.

At 1pm Pacific on April 18, Netflix will release its first quarter 2023 financial results.  SVB Moffett Nathanson Senior Analyst Michael Nathanson will be looking intently at the fiscal health report, as he believes Netflix is in the midst of "two significant changes to their revenue model at a time of dramatic change to the streaming landscape."

"The Right-Hand Rule of 3" is a simple technique for the Needs Analysis step of the sales process, says expert sales trainer Barrett Riddleberger. "The goal is to maximize the mutual value for yourself and your prospect," he says. "Therefore, when you get a buying signal from your prospect, here’s what you do."

At a women’s mentoring conference, veteran PR professional Rosemary Ravinal was paired with a young high-performing sales executive who voiced a litany of doubts about her abilities and accomplishments. She wasn’t alone. But, overcoming feelings of inadequacy can be accomplished, Ravinal shares in this column.

Leading economic indicators suggest an economic downturn is coming. But, what does that mean for media companies reliant on SMB ad dollars? Gordon Borrell points to radio's revenue trends as a sign the digital evolution is upon us — and it is only bound to get bigger in the coming months.