ANA, 4A’s Team To Expand Online Ad Privacy
U.S. advertising industry leaders have kicked off a new initiative to boost privacy protections and choices for consumers through evolved and enhanced industry data privacy principles for responsible online advertising practices and to renew their commitment to enacting preemptive, federal privacy legislation, the ANA reports.
Survey Says News Media ‘Has Work to Do’ on Black Representation
Some 48% of Black American news viewers said that the news media does a poor or average job portraying the Black community.
That's a key finding from the latest Horowitz report, "FOCUS Black: State of Media, Entertainment & Tech: Consumer Engagement 2023."
Six Ways to Demystify Public Speaking
"After more than 100 workshops and 250 coaching clients, six valuable bits of wisdom on leadership communication top my list of essentials," public speaking coach Rosemary Ravinal shares in this column. "The intention here is to demystify public speaking overall. Everyone can do it by adopting some proven techniques, best practices, but most importantly, by speaking truthfully about what you know and doing it with heart."
Public Speaking Myths: Debunked!
One of the most frequently asked questions from public speaking expert Rosemary Ravinal's workshop participants is how to eradicate filler words (ah’s, ums, like, you know, etc.). They think that the hallmark of good public speaking is the total absence of filler words. Wrong, she says in this column.
The InFOCUS Podcast: Tom Cheli, Frequence
Across the next 13 months, political ad spend will be huge, based on study after study being released of late. While this is a welcome boost for radio and television broadcasting companies, what will the likely impact local media advertisers be? To learn more, RBR+TVBR Editor-in-Chief Adam Jacobson catches up with Frequence Chief Executive Officer Tom Cheli.
Hispanic Audiences ‘In Focus’: Nielsen’s Media Consumption Story
Just like non-Latinos, U.S. Hispanics are "undeniably drawn to streaming" as Spanish- dominant Hispanics continue to embrace broadcast television. That's the key takeaway from a new research report from Nielsen that puts a focus on how Latinos consume audio and video content.
How To Beat the ‘Post-Presentation Blues’
You delivered a speech but felt flat. You internalize your disappointment and talk yourself into believing you failed without proof. That’s the post-presentation blues. Pro and novice speakers experience it. How do you move past it? This column from public speaking expert and "Zoom" coach Rosemary Ravinal could help.
Advertiser Activity At Hispanic Media Drives Latino Brand Interest
Six in 10 Hispanic consumers in the United States who participated in a Horowitz Research study believe that if they see a company spend a substantial portion of their advertising dollars on media superserving them, it will positively impact their decision to purchase goods or services from the company.
Consumer-Marketer Disconnect Examined by iHeart, Pushkin
There is a growing disparity between consumer values and behaviors and marketing priorities in the U.S., according to a newly released report conducted by Morning Consult and Advertiser Perceptions on behalf of podcaster Pushkin Industries and audio content creation and distribution leader iHeartMedia.
Five Takeaways From MoffettNathanson’s Advertising Day
Earlier in the week, Michael Nathanson, Mike Morton and Robert Fishman hosted the sixth annual MoffettNathanson Advertising Day, which featured a collection of industry leaders. What are some of the key learnings from the event? For one, "the secular pressure facing Linear TV advertising" has been a subject of increasing concern for the Wall Street media finance-focused investment house.
What Are The Six ‘Commercial Ruts’ To Avoid?
On September 14 at the Radio Masters Sales Summit in Cincinnati, longtime radio sales and marketing trainer Jeffrey Hedquist will offer tips on how to create commercials for your client that are more effective and easier to produce. Ahead of the two-day event, which features an array of speakers focused strictly on sales, sales marketing, and sales management, we revisit Hedquist's thoughts on how to make an audio commercial bring greater ROI for the advertiser.
Census Bureau Releases Fresh Multicultural Social and Economic Data
Current population survey table packages are now available for Age, Sex, Race and Hispanic Origin, and the Older and Foreign-Born Populations, thanks to a release of new information by the U.S. Census Bureau from its 2022 Current Population Survey Annual Social and Economic Supplement.
How to Harness Self-Awareness When You Speak
Zoning out while giving a talk is not uncommon. In this column, public relations and public speaking expert Rosemary Ravinal offers some reasons why heightened self-awareness can be the hidden key to exceptional public speaking.
How to Dodge Unwanted Questions
In her workshops and private coaching, Rosemary Ravinal encourages her clients to invite questions to engage their audiences and demonstrate confidence in their topic. But there are times you may want to do the opposite — to dodge and redirect while keeping your cool. In this column, Ravinal offers several techniques to add to your speaker’s toolbox to avoid an array of unwanted questions.
Achieving Excellence Every Time You Speak In Public
What gets in the way of excellence when you speak? As veteran public relations executive Rosemary Ravinal sees it, the barriers can be real or imagined, much like the mythological dragons that must be defeated or outwitted to achieve great power or gain good fortune.