The One Thing To Ask All Job Candidates

One very common question is loaded with the opportunity to gather some great intel that often gets overlooked in an interview

Two Critical Things To Add To Your Hiring Process

"Without knowing what motivates a salesperson, you have no way of determining if that employee is going to actually do anything."

How To Cope With Changing Tastes? Look to Pepsi

By acting like Pepsico, radio can greater respect from the brands that these radio stations are emulating.

The Seven Reasons Why Sales Managers Fail

If you are a sales manager or VP, these issues have likely caused problems for you or others you know.

When To Engage With Your Consumers Via Social Media

When to engage with your digitally savvy super fans? Read this column to find the best answers

How To Have That AE Accountability Talk

Barrett Riddleberger offers some key guidelines that he believes to be helpful when having the "accountability" talk

Small Business, Big Returns: How Radio Can Help

Radio has the tools to best serve small businesses. Here's how to prevent e-marketers from stealing potential dollars from you

Before You Hire A Sales Rep, Ask These Questions

According to Barrett Riddleberger, defining your sales role before recruitment is critical to the hiring process.

The Future Of Traditional Advertising

In March 2012, Audio Graphics president Ken Dardis was stunned by a JC Penney ad he heard on Pandora. Has radio reacted yet?

Why Digital Metrics Issues Could Help Radio, TV

Marketers have been presented with challenges as they attempt to pinpoint consumer behavior on digital platforms

Is Your Message ‘Marketing,’ Or ‘Convincing’?

"Media Fusion Specialist" Mike Rudd believes marketing is making sure people are well aware of your true brand value

Sales Tips To Boost Your ROI Right Now

RBR + TVBR featured columnist Barrett Riddleberger shares 15 top tips collected from the top sales pros

How To Maximize Savings Without Harming The Product

A Cox Media Group market manager and a Kentucky radio station owner share their ideas and how they tackled the subject.

Getting The Most Mileage Out Of Your Sponsorship

Simple and effective ideas that will help get more mileage out of your next sponsorship program from a Yankees Radio Network sports marketing pro

Things To Ask Your Clients Right Now

Tips on how to learn more about your customers (and clients), and the best way to learn more about their perceptions of you.

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