One very common question is loaded with the opportunity to gather some great intel that often gets overlooked in an interview
"Without knowing what motivates a salesperson, you have no way of determining if that employee is going to actually do anything."
By acting like Pepsico, radio can greater respect from the brands that these radio stations are emulating.
If you are a sales manager or VP, these issues have likely caused problems for you or others you know.
When to engage with your digitally savvy super fans? Read this column to find the best answers
Barrett Riddleberger offers some key guidelines that he believes to be helpful when having the "accountability" talk
Radio has the tools to best serve small businesses. Here's how to prevent e-marketers from stealing potential dollars from you
According to Barrett Riddleberger, defining your sales role before recruitment is critical to the hiring process.
In March 2012, Audio Graphics president Ken Dardis was stunned by a JC Penney ad he heard on Pandora. Has radio reacted yet?
Marketers have been presented with challenges as they attempt to pinpoint consumer behavior on digital platforms
"Media Fusion Specialist" Mike Rudd believes marketing is making sure people are well aware of your true brand value
RBR + TVBR featured columnist Barrett Riddleberger shares 15 top tips collected from the top sales pros
A Cox Media Group market manager and a Kentucky radio station owner share their ideas and how they tackled the subject.
Simple and effective ideas that will help get more mileage out of your next sponsorship program from a Yankees Radio Network sports marketing pro
Tips on how to learn more about your customers (and clients), and the best way to learn more about their perceptions of you.