The outdoor wing of the advertising community is not without its audio components, and one of those has just been acquired by a company specializing in gas station and convenience store messaging. Ladies and gentlemen, give it up for Gas Station Radio.
The buyer of the service, according to the Minneapolis/St. Paul Business Journal, is AllOver Media, which up until now has plied its trade via signage. It believes its new audio component will take its services to the next level. The seller was Brite Media Group.
AllOver CEO Tony Jacobson stated that a multifaceted gas-pumping experience will be the result for consumers. He believes his firm can offer an effective platform for any type of advertiser.
The audio is not one long commercial – they are wedged into content which includes music, auto tips and weather info.
The scope of the service is national — AllOver’s parent Trans Media Group is said to have access to some 50K gas stations.
RBR-TVBR observation: On the plus side for AM and FM radio, citizens subjected to Gas Station Radio will have to have stepped out of their vehicle and away from the radio station to which they were listening. On the minus side, it’s one more hungry media mouth to feed. However, we cannot see this service taking too big a chunk out of radio’s share of the advertising pie.