Entravision flips KHHM in Sacramento

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KHHMEntravision’s CHR Hot 103.5 KHHM Sacramento has shifted to Rhythmic CHR with a new on-air lineup including The Morning Show with Sugabear, Amanda, and Karli, Middays with Sacramento radio veteran Andrea Gomez, Afternoons with JayMarZZ and Nights with Soosh*e. Featured artists for the new KHHM HOT 103.5 FM include: Pitbull, Eminem, Pharrell, Bruno Mars, Lady Gaga, Beyonce, among other popular musical talent.


KHHM is up against CBS Radio’s Rhythmic CHR KSFM and Entercom’s CHR KDND-FM, which both beat Hot 103.5 in the January PPMs.

“Sacramento is one of the most diverse cities in America, and KHHM Hot 103.5 FM’s music and on-air personalities reflect the vibrant and diverse community that we serve,” said Angelica Balderas, Senior Vice President of Integrated Marketing Solutions for Entravision/Sacramento. “KHHM is a beloved radio station in the Sacramento market, and we look forward to building upon our existing success with our new programming and talent line-up.”

“At Entravision, we are always refreshing our programming to provide listeners with new and exciting content and deliver top quality radio to Sacramento’s growing population,” Karl Meyer, EVP/Integrated Marketing Solutions at Entravision. “We strive to enhance our stations with popular formats and fresh talent to attract new listeners, further allowing advertisers to successfully reach their target audiences.”

According to the 2013 U.S. Census Bureau statistics, Sacramento County’s population is approximately 1.5 million, 22% representing the Latino demographic. In addition, Sacramento is ranked the 27th largest market in the U.S. for radio listeners, with a total of 1,913,000 listeners. Sacramento is ranked the 27th largest market for Latino radio listeners, with a total of 360,100 listeners. In Sacramento, Entravision also O&Os 101.9 FM The Wolf, La Tricolor 99.9 FM and Jose 104.3 FM.

 


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.