Friday Morning October 9th, 2009, Volume 26, Issue 197
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 LPFM and TV loudness bills
sail through the House Subcommittee
Little opposition was voiced Thursday as the House Subcommittee on Communications, Technology, and the Internet sent on to the full Energy & Commerce Committee a bill to end the law protecting full power FM broadcasters from having LPFMs on third adjacent channels. Also sailing through was a bill to bar TV commercials from being louder than the programs they appear in. More...
RBR-TVBR observation: We always marvel at the lawmakers and regulators who believe they have the power to repeal or amend the laws of physics.
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FTC clarifies endorsement rules
The possibility of getting hit with an $11K Federal Trade Commission fine for saying nice things about a product or service that doesn't live up to expectations has many in the media wringing their hands. But a key FTC staffer says there is no vendetta against endorsers. More...
RBR-TVBR observation: The FTC rules may require quite a bit more clarification. People in the media cannot be expected to police the claims of all advertisers; particularly where special knowledge and testing is required to determine a statement's validity.
Sun-Times unions agree to concessions
Finally coming to grips with the reality that no second bidder was going to surface to buy the newspaper company out of bankruptcy, most unions at the Sun-Times Media Group have agreed to deep wage and benefits cuts demanded by the investment group headed by Chicago businessman James Tyree. The sale for $25 million got approval Thursday from Federal Bankruptcy Judge Christopher Sontchi. More...
Free credit report confusion addressed
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Ideas Working Now ™
Broadcasters Should Evaluate Restructuring Alternatives
By Kevin Shea, Managing Director, Loughlin Meghji + Company
The radio and television broadcasting industries are in crisis mode. Broadcasters are struggling with plummeting advertising revenues, depressed operating margins, dwindling free cash flow, and increasing difficulties making interest payments and the most basic of capital expenditures. All are being forced -- through no fault of management -- to consider some form of financial restructuring, most likely through a formal Chapter 11 reorganization or an out-of-court exchange of debt for equity. What options are available to troubled broadcasters? More... |
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Emmis Radio offering endorsement opportunities
Emmis Radio announced a partnership with former dMarc principals Ryan and Chad Steelberg's Brand Affinity Technologies to offer advertisers access to 3,000+ athlete and celebrity endorsers for immediate activation across Emmis media channels. RBR-TVBR spoke to Ryan Steelberg, President and CEO of BAT. More...
RBR-TVBR observation: The Steelbergs strike again! This is a great service, in our opinion, to help radio's effectiveness. Click the headline to read why.
Wendy's to focus on freshness in new campaign
After five marketing campaigns in almost as many years, Wendy's is launching today a new campaign aimed at reviving its brand by stressing freshness and quality. More...
Ford launches buyer-focused TV effort
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Windows Marketplace opens to compete with iPhone
ZDNet reports Windows Marketplace for Mobile, Microsoft's version of Apple's iPhone App Store, opened for business officially on 10/6 with 246 applications. Yes, that is nowhere near the more than 85,000 apps in the App Store. More...
RBR-TVBR observation: Why not "applicable" to the new Zune HD? It comes with nine downloadable apps and none of them can stream audio or video. Yes, the device has HD Radio built-in, and can surf the Internet via WiFi, but you just can't stream anything.
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Stock prices rise on retails sales good news
Major retailers reported sales up in September - for most the first year-over-year monthly increase in over a year. That sent the Dow Industrials up 61 points, or 0.6%, to 9,787. As you would expect, broadcasting stocks got a boost. The RBR Radio Index rose 4.184, or 2.9%, to 147.065. The TVBR Television Index rose 3.602, or 3.2%, to 117.150. More...
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For additional reports, ideas, analysis, interviews, and
RBR/TVBR Observations...visit and bookmark www.RBR.com
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Only On RBR.com
Broadcasters Should Evaluate Restructuring Alternatives
What options are available to troubled broadcasters?
Ad Business Report
Emmis Radio offering endorsement opportunities
To offer advertisers access to 3,000+ athletes and more
Media Markets & Money
EMF goes to work
On WERK sister WURK |
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Broadcasting stocks
soared in Q3
If you bought a pile of radio and TV company stocks early this year, you're now rolling in dough. Lots of pure play broadcast companies have posted triple-digit percentage gains this year, with most of that advance coming in Q3. See all the charts and analysis.
10/08/09 RBR-TVBR #196
Latest cut at Citadel Media: Robinson out, Rosso in
This is kind of like a mudslide. Expect more to run downhill at Citadel Media.
10/08/09 RBR-TVBR #196
New York Post warns of Clear Channel default (again)
The latest story in the Big Apple tabloid claims that Clear Channel Communications has become so desperate to restructure its debt that it's even gone to the bankers it once sued seeking help.
10/08/09 RBR-TVBR #196
ColorOfChange says
Beck boycott still growing
The campaign of ColorOfChange.org to starve the Glenn Beck Show on FNC is claiming it's convinced 19 more advertisers to request their ads not be part of the program, including two in Great Britain that left FNC entirely.
10/08/09 RBR-TVBR #196
NABJ keeping tabs on Imus
Is well aware of what caused Don Imus to be canned by both CBS Radio and MSNBC, and it's already found reason to gripe about his new stint on Citadel Media and Fox Business Network.
10/08/09 RBR-TVBR #196
Week Two:
Broadcast 96, Cable 4
Highest rated show in the history of cable put ESPN high up in the weekly mash-up of Nielsen data for both broadcast and cable/satellite networks by the TVB. "Monday Night Football" was the #2 show in the 18-49 demo, trailing only "NBC Sunday Night Football." Stats at RBR.com
10/08/09 RBR-TVBR #196
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