The 2005 Radio Mercury Award Winners

$100,000 Grand Prize Winner

"Abbreviated"
eBay
Goodby, Silverstein & Partners
Writer: Tyler McKellar
Producer: Brian Coate
Creative Director: Jaime Barrett
Production Co.: GSP Post
Engineer: Eben Carr

$5,000 General Prize Winners

"Kills More"
American Legacy Foundation
Arnold Worldwide / Crispin Porter + Bogusky
Writer: Mike Howard
Producer: Caron Pedonti
Creative Directors: Ron Lawner, Alex Bogusky, Roger Baldacci, Tom Adams
Production Co.: bartradio, inc.
Engineer: Marcelo Gandola

"Practice"
Molson
Crispin Porter + Bogusky
Writer: Evan Fry
Producer: Eric Rasco
Creative Directors: Alex Bogusky, Bill Wright, Bob Cianfrone
Production Co.: Nutmeg
Engineer: Rob Fielack

"Genius/Mr. Pro Sports Heckler"
Anheuser-Busch
DDB Chicago
Writers: Bob Winter, Chris Roe
Producer: Marianne Newton
Creative Directors: John Immesoete, Mark Gross
Production Co.: Chicago Recording Company
Engineer: Dave Gerbosi

"Yoga"
National Thoroughbred Racing Association
DeVito/Verdi
Writers: Daniel Giachetti, John Clement, Brad Emmett
Producer: Barbara Michelson
Creative Director: Sal Devito
Production Co.: McHale Barone

"Jalapeno"
Virgin Mobile USA
Fallon New York
Writers: Adam Alshin, Marcus Woolcott
Producer: Zarina Mak
Creative Director: Ari Merkin
Production Co.: Kamen Entertainment Group
Engineer: Roy Kamen

"Boyfriend"
General Motors - HUMMER Division
Modernista!
Writer: Chris Beresford-Hill
Producers: Charles Wolford, Joyce Chen
Creative Directors: Lance Jensen, Gary Koepke, Shane Hutton
Production Co.: Soundtrack
Engineer: Bill Bookheim

"Cell Phone"
Motel 6
The Richards Group
Writer: Chris Smith
Producer: Sheri Cartwright
Creative Director: Mike Malone
Production Co.: Post-Op

"Heavy Fines"
TBS
World Wide Wadio
Writers: Eric Head, Ken Langridge, Greg Roy
Producers: Paul Fey, Michael Niles
Engineers: Lukas Bower, Stewart Sloke

"Introductions"
Miller Brewing Company
Y&R Chicago
Writers: Pete Figel, Dave Loew
Producers: Monica Wilkins, Lee Goldberg, Matt Bijarchi
Creative Directors: Dave Loew, Mark Figliulo
Production Co.: Chicago Recording Co.
Engineer: Dave Gerbosi

Public Service Announcement Winner

"It's Like They're Smoking"
MI Dept of Community Health
Brogan & Partners Convergence Marketing
Writer: Melissa Weber
Producer: Amy Weber
Creative Directors: Bonnie Folster, Melissa Weber
Production Co.: Kinetic Post
Engineers: Greg Meloche, Beau Williams

$5,000 Spanish-Language Prize Winner

"Answering Machine"
Citibank
la comunidad
Writers: Jose Molla, Joaquin Molla, Hugo Zogbi
Producers: Frida Sellar
Creative Directors: Jose Molla, Joaquin Molla, Ricky Vior
Production Co.: Outpost Audio

$5,000 Radio Station-Produced Prize Winner

"Three Little Houses"
James Hardie Siding Co.
Entercom Seattle KIRO/KTTH Radio
Writer, Producer, Creative Director: Russ Cimber

$5,000 30-Second Category Winner

"Ants"
Alert One Pest Control
Zimmer Radio Group
Writer, Producer, Creative Director: Jason T. Skaggs

$2,500 Student Winner

"Quick History"
Portfolio Center
Writer: Howard Hill
Instructor: Bob Barrineau
Production Co.: Riot Studios
Engineer: Chris Basta