Broadcast Media’s ‘Big Uplift’: En Route For Sinclair
Even with chip shortages hampering new auto inventory, squelching advertising dollars, Sinclair Broadcast Group is hitting all cylinders. With mid-term political dollars on the horizon and sports betting revenue projected to be significant, Sinclair's chief executive is excited about the "big uplift" that's already underway.
TVB: ‘Audience-Based Buying is on the Rise’
The VAB, the broadcast television industry's sales advocacy organization, has released a White Paper that finds that, based on the input from more than 200 marketers, 92% of these ad budget decisionmakers are adopting audience-based buying — at least to some degree.
Second Annual Sales Compensation Survey Seeks Your Input
The second annual Television Sales Compensation Study, presented by RBR+TVBR and Media Staffing Network, is now open for participation. This year's survey includes additional questions designed to provide an understanding of the television industry’s efforts in building diverse teams, selling podcasts, and how their sales teams fared during the pandemic.
Media, Academia Team To Bring ATSC 3.0 To Life In D.C.
An "expansive collaborative effort" is now underway to launch NEXTGEN TV service in the Nation's Capital, and it is calling on the academic resources and tech team of Howard University's public broadcasting TV station in Washington, D.C., to get the ball rolling.
Raúl Alarcón Jr. Hands Presidential Duties To COO
He's been the leader of the company he founded with the purchase of an AM radio station in Secaucus, N.J., in the early 1980s — a property that served as the foundation of Spanish Broadcasting System (SBS). Now, Raúl Alarcón Jr. is handing his Presidential title to the individual that serves as SBS's Chief Operations Officer.
A Spotlight On Broadcast Media’s Crystal Ball
For 39 years, Kagan has offered an up-close look at where broadcast radio and TV is heading, with respect to revenues and station valuations. This continued on Thursday in virtual fashion, as the 2021 Kagan Media Summit kicked off with a spotlight on the U.S. broadcast station industry from Senior Research Analyst Justin Nielson.
Radio’s PPM-Holding Audience Returns. Will Advertisers?
Nielsen Audio data suggest radio's return to pre-pandemic audience levels in nearly complete. The remaining challenge? Recouping lost advertising dollars.
The Red Hot Audio Stock: iHeartMedia
On Dec. 23, 2020, iHeartMedia shares finished the day at $11.99. It was a good finish, as IHRT in early July was trading in the mid-$6 range. With Wednesday's Closing Bell on the Nasdaq GlobalSelect market, investors who have had IHRT for the past year will certainly be celebrating. Why? They've more than quadrupled their dollars.
A New Alternative For Birmingham: The CCM Way
From atop Red Mountain in Birmingham, a 130-watt FM translator blankets the metropolitan area of Alabama's biggest city with Alternative music and the Premiere Networks' syndicated offering "The Woody Show' in morning drive. This microstation has been on the air since 2017. Soon, it will disappear. In its place: Christian Contemporary music.
A Normal Deal Brings EMF More Hoosiers
Educational Media Foundation has scooped up yet another station, as it solidifies its ranking as the No. 2 licensee of radio stations in the U.S. behind iHeartMedia. It's grabbing an Indiana FM, bringing the cities of Normal and Bloomington into EMF's expanding universe of Christian Contemporary Music networks.
Entravision: Time To Cash Out Stock?
Thanks to exceptional growth in its digital segment, Entravision Communications Corp. stock has enjoyed a six-month surge. Entering Christmas Eve 2020, shares were priced at $2.70. As of midday trading on Tuesday (6/15), EVC is up 104% since then. That has Zacks Equity Research asking if it is time for investors to cash out.
Sign up for free to get The Daily Intelligence Report delivered to your inbox. RBR-TVBR delivers complete broadcasting news analysis and our infamous observations.
Roanoke Rapids Redux: Johnson Tries Again With AM’s Sale
Some four years ago, Jimmy Johnson’s Johnson Broadcast Ventures reached an agreement to sell a Class C radio station serving the city of Roanoke Rapids, Va. The deal cratered. Now, Johnson has tried again, and has a new asset sale agreement in place for this AM facility.
Frank Copsidas Snags A Texas Hill Country LPTV Property
"SuperFrank" Copsidas has gained attention over the years for his television industry activity across New England. Now, he's decided to invest in a low-power TV station in a popular area of Texas due northwest of San Antonio.
A ‘Cross-Screen, Cross-Walled Garden’ Partnership For MadHive
Software platform MadHive has attracted broadcast media companies such as FOX, TEGNA and The E.W. Scripps Co., which have elected to go with the tech company to power their linear reach extension offerings. Now, MadHive has announced it will be the first partner to license "the only cross-screen and cross-walled garden dataset" in the U.S.
A Reno LPTV Facility Trades Hands
A low-powered TV station offering Azteca América programming to Nevada's second-largest market is being sold. It marks an 11-year end of ownership by a group that grabbed the facility from the bankrupt Equity Media Holdings in 2009.
Latest Articles
Gen Z: ‘Understand Me … Don’t Define Me’
Nearly half of Gen Zs aren’t old enough to drive a car, yet they’re driving marketing and retail strategies around the world. “It’s a challenge to build loyalty among a generation whose digital prowess enables them to constantly discover and experiment, and who value the freedom to continually reinvent themselves,” an IRI research leader notes.
Mobile Marketing Budgets: Rising, But With a Privacy Quandary
The accelerative impact of COVID-19 on digital transformation has led to improvements in mobile marketing capabilities for advertisers. Growth in "m-commerce "and use of social media have provided brands with new opportunities to reach consumers, driving up mobile marketing budgets set to be worth $230 billion globally in 2021. There's just one caveat.
Final Round Judging Panel Secured For RMAs
The jury, curated with the help of 2021 Radio Mercury Awards Chief Judge Robin Fitzgerald, the Chief Creative Officer at BBDO Atlanta, is comprised of "thought leaders from across the country and represents all size markets with diverse audiences and cutting-edge creative work for advertising’s biggest brands," the RAB says.
NABOB to Congress: Support LRFA
One of the nation's key advocacy groups for African American broadcasters has called on Members of Congress to support the Local Radio Freedom Act, a resolution that would "protect" AM and FM radio stations from "being forced to pay significant additional new performance royalties."
Internet and digital news for the broadcasting industry.
Public TV’s Pandemic Story: Successful At-Home Learning Material Transmission
A global broadcast infrastructure manufacturer has collaborated with a PBS Member in the extension of its transmission reach by investing in a "future-proofed infrastructure" tied to an "Alternative Method of Education" initiative. It's just one more way educational, noncommercial television is serving the community, in particular across Arkansas.
VIZIO Surpasses 11 Million Addressable Enabled TVs
A major television brand has surpassed a major milestone in the rollout of addressable televisions across the U.S. — bring more screens to life that are enabled with dynamic ad insertion technology.
Hitachi 4K Studio Cameras The Pick For Ultra HD Production Growth
With growing demand from its studio rental clients for higher-resolution video acquisition and production, KJLA purchased four SK-UHD4000 cameras from Hitachi Kokusai Electric America, Ltd. (Hitachi Kokusai) to meet these requests and set the stage for future growth.
Recent Comments