The U.S. Ad Marketplace: Expanding Thanks To SMBs
If Radio is a "local" media, then small and medium-sized businesses are its lifeline, right? If you believe that, you'll be very pleased to see the latest ad spend trend data from Standard Media Index. SMBs are sizzling. Here's the rub: it's thanks to digital dollars.
Here’s How Nexstar Will Foot The Bill For Tribune Buy
Roughly eight months ago, Nexstar Media Group emerged as the television broadcasting company that would merge with Tribune Media. How will the company founded by Perry Sook in the early 1990s pay for it? A billion-dollar senior note offering is in the works.
LatAm Ad Growth Outpaces North America, As Digital Slows
The global ad economy remains strong and will grow by 5% this year. However, ad spend growth in North America will trail that of Latin America, Europe and Asia/Pacific -- entirely due to a lack of political dollars. That's no surprise. What could be surprising is the slowdown in U.S. digital growth already seen in 2019.
Digital Ad Deceleration: Radio and TV’s Untaken Opportunity
Digital ad growth is slowing, and radio and TV need to properly act today to take advantage of this. If they don't, C3 Metrics COO Jeff Greenfield tells RBR+TVBR in an exclusive interview, this could be the last hurrah for broadcast media.
Townsquare Opts For A New Accounting Firm
Since Jan. 31, 2019, Bill Wilson has been the lone CEO. As such, it may not be too surprising to see Townsquare Media make a change with certain corporate-level needs. On June 13, such a change came, with Townsquare naming a new independent registered public accounting firm.
Access.1 Officially Exits Radio Station Ownership
In 2003, a media company primarily known for its radio holdings and its leadership by an African-American woman attracted the industry’s attention. Today, this company has just shed its last two broadcast holdings, which had been operated by Alpha Media.
Second EEO Audit Letters Dispatched At Random To Radio
On Thursday, the FCC's Enforcement Bureau sent its second group of Equal Employment Opportunity (EEO) audit letters for 2019 to randomly selected radio stations. What are the radio stations included in this audit? The Bureau shared the details on Tuesday.
Gen Media Partners Goes To School With Video News
Here's an announcement that doesn't require a bell ring from the Principal's office. Gen Media Partners (GMP) is launching a video news program for middle and high school students, educators, and parents.
A Leaner Emmis Sees Its Shares Skyrocket
The last week on Nasdaq has certainly been exciting for Emmis Communications. On June 10, the company confirmed that it is saying goodbye to the capital of the Lone Star State. That excited investors, and that enthusiasm hasn't ebbed. But, is that a "YES" vote for a N.Y. move?
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BBN Sews Up Wiregrass FM
Wiregrass Country is the area of the South that includes Southwest Georgia and Southeast Alabama, with Dothan at the center of the region. In this city, Bible Broadcasting Network has moved forward with the purchase of a Class C3 FM.
TV: The Media That Moves Marketers The Most?
Of all media, TV's impact on consumer purchasing behavior is tops. In fact, the impact is greater than all other media combined, a new study finds. Who commissioned this rosy report? None other than the Television Bureau of Advertising (TVB).
Fuse Media’s Emergence From Chapter 11 On Track
Two months after a voluntary entry into debtor-in-possession status, Fuse Media provided a positive update, noting that the media brand for Latino and multicultural millennial and GenZ audiences will emerge from Chapter 11 on schedule and "materially stronger."
SMI’s Upfront Outlook: Down On A Two-Year Basis
Standard Media Index took a close look at Upfront demand, and compared what was reported in summer 2018 to what was seen through April 2019. What was SMI's assessment? There's a large dichotomy between expectations and results, with two possible causes.
Latest Articles
New Insight On Digital Advertising, And ‘Better Ads’
Google can block ads on a website without the publisher even knowing it. That's just one big takeaway from a new MediaRadar report on online advertising. It's great intelligence for broadcast media AEs looking for more fuel to win over clients skeptical of radio and TV.
India Deal Can’t Stop Comscore’s Steep Stock Slide
Thanks to a decision made by India's federal government, Comscore currency will be used to set ad rates for desktop and mobile advertising in India to help create "a fair and stable marketplace." Did this news give investors a reason to put a stop to Comscore's big dip on Wall Street? Nope.
Seven Ways To Fix Underperforming Sales Reps Today
Got some sales reps that aren’t meeting your expectations? Here’s an article that might help, courtesy of expert sales training consultant Barrett Riddleberger. Here, Riddleberger shares seven ways one can fix underperforming sales reps ... right now!
DOJ Reaches Info Sharing Settlement With TV Groups, Cox Reps
The DOJ has reached settlements with five owners of broadcast TV stations, as well as Cox Reps, to resolve a Department lawsuit brought as part of its ongoing investigation into exchanges of competitively sensitive information in the broadcast TV industry.
Internet and digital news for the broadcasting industry.
Streaming Summit To Return to NAB Show NYC
A two-day event that focuses on the business and technology of OTT video will again be tied to the annual NAB Show New York conference. Co-produced by streaming industry expert Dan Rayburn, the Streaming Summit will be held October 16-17 at the Javits Convention Center.
Arkansas Broadcasters Association To Charter First SBE Chapter
The Arkansas Broadcasters Association (ABA) and its Board of Directors have agreed to charter the state's first chapter of the Society of Broadcasters Engineers (SBE).
Telos Alliance Readies For BroadcastAsia 2019
The Telos Alliance is gearing up to present an array of IP Audio and Audio Processing Solutions to the APAC market at BroadcastAsia 2019. The event is scheduled for June 18-20 and is one of the world’s major conventions for broadcast media.
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