EPIX, the cable/VOD/online joint venture of Viacom’s Paramount Pictures, MGM and Lionsgate, announced that it is rolling out the first broad-scale deployment of subscriber authentication to enable online viewing. It has launched its online platform, EpixHD.com, for Cox Communications and Mediacom Communications customers and will introduce authentication with Charter Communications in July.
Now, in addition to viewing the linear channel and subscription video on demand (SVOD) offering of over 150 HD and SD movies each month, EPIX subscribers will have access to the entire lineup online. The joint venture notes that the offerings include such new releases as Star Trek, Shutter Island, Precious and Tyler Perry’s I Can Do Bad All By Myself, classic franchises Raiders of the Lost Ark and Godfather and A-list music and comedy artists Madonna, Black Eyed Peas, Lewis Black and David Cross.
Charter, Mediacom and Cox launched the EPIX channel and SVOD service in April and are now supporting the introduction of the third platform, EpixHD.com, with launch marketing campaigns that include free previews in June and July.
“As we continue to define the future of multi-screen entertainment consumption, we are thrilled EPIX and EpixHD.com will be universally accessible to Cox, Charter and Mediacom customers,” said Mark Greenberg, President and CEO of EPIX. “We are inspired by the leadership our distribution partners have shown and impressed with their successful efforts to make subscriber entitlement operational in a matter of weeks,” he added.
“Choice for the customer; how, where and when they want to watch TV, is important. Launching EPIX’ three service platforms enables Charter customers to embrace and complement how they experience video,” said Rich DiGeronimo, Charter’s Vice President of Product Management.
EPIX says its service is available to over 30 million homes nationwide through carriage agreements with Verizon FiOS, Dish Network, Cox Communications, Mediacom Communications, Charter Communications and NCTC.