Popular Music Variety Series, “Estudio 2,” Beat Competition in Six Key Demographics.
WHAT: Estrella TV’s “Estudio 2” ranked third among Spanish-language broadcasters on Wednesday, May 26th – the final day of May Sweeps – beating Telemundo by significant percentages, according to Nielsen. The milestone occurred during the critical primetime hours of 7:00 p.m. to 8:00 p.m., and showed major viewership increases over other networks across key demographics, including:
Adults 18-49: 24 percent more viewers than Telemundo
Men 18-49: 29 percent more viewers than Telemundo
Women 18-49: 34 percent more viewers than Telemundo
Adults 25-54: 21 percent more viewers than Telemundo
Men 25-54: 30 percent more viewers than Telemundo
Women 25-54: 29 percent more viewers than Telemundo
“Estudio 2” is a fast-paced, hour-long music variety show with a combination of live music performances by top Latin artists, comedy and entertainment.
WHO: Estrella TV — the Nielsen-rated, national Hispanic television network owned by Liberman Broadcasting, Inc. (LBI Media), the largest privately-held, minority-owned Spanish-language broadcaster in the U.S.
WHY: Having concluded their inaugural Upfront presentation since launching in September 2009, LBI Media’s Estrella TV is making a splash in the Hispanic entertainment market. By counter-programming against other networks and producing original content, Estrella TV is capturing the attention of audiences, in addition to distributors and advertisers who are looking to reach a growing Hispanic population. The network currently reaches more than 75 percent of Hispanic TV households. For more information please visit: www.lbimedia.com .