Horizon Media Survey: Millennials will keep soccer fever alive

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Horizon-MediaHorizon Media fielded its latest Finger on the Pulse Survey surrounding the 2014 FIFA World Cup, which has been viewed by a staggering 50% of U.S. consumers. While public opinion suggests that soccer will fade back into obscurity in the United States after the World Cup, survey results suggest that the sport has staying power, due largely in part to Millennials.

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