How to combat consumer mall dread

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Shopping / Christmas / HolidayThere are many means available to consumers to acquire holiday gifts, and they all seem to have their own particular advantages and drawbacks. That means retailers need a coordinated and effective multiplatform marketing strategy.


A large percentage of consumers, for example don’t want to get anywhere near a mall – too crowded, too many lines. But often, they do want to be able to physically examine a product.

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