A paradigm shift is in progress regarding how advertising is sold and purchased, and big data is very much a part of it. However some sales professionals may not be ready for the change. Rhiza CEO Josh Knauer tells RBR+TVBR readers how to bring them up to speed.
Sign up for free to get: The Daily Intelligence Report delivered to your inbox.
RBR+TVBR delivers complete broadcasting news analysis and our famous observations.