Jamie Oliver’s Food Revolution (9-10pm): Jumping over its lead-in at 9pm among Total Viewers (+19% million) and Adults 18-49 (+25%) and building throughout its telecast Jamie Oliver’s Food Revolution ranked #1 in its hour among Adults 18-49 (1.5/5-tie) and among key Women: W18-34 (1.6/6) and W18-49 (2.0/7). In fact on all 3 measures, it was the new series’ 2nd week in a row to register as #1 regular program in its time period. Among Adults 18-49, Food Revolution beat established original competition in the time period on CBS by 15% (Medium – 1.3/5) and on NBC by 7% (Dateline – 1.4/5).
Food Revolution stood as Friday’s #1 TV series with Women 18-34 for the 2nd week in a row. It also finished as the #2 TV program of the evening overall with Adults 18-49, running in a near-tie as the top-rated show (pacing within 1-tenth of a rating point of CBS’ highly-promoted debut of Miami Medical in the 10pm hour).
Despite facing lower overall viewing levels year to year on the night prior to Easter weekend, Jamie Oliver’s Food Revolution improved the time period for ABC by 7% in Adults 18-49, over the year-ago night with original programming.
Please Note: On the Friday of Easter weekend and Passover, the overall Adult 18-49 TV usage level declined by a notable -9% week to week (27.6 vs. 30.2).
(source: Information from ABC)