JVC Media has flipped Country WYGC-FM 104.9 in Ocala-Gainesville, FL to Classic Hits “104.9 WOW FM.” WYGC was simulcasting sister station, Country WTRS-FM.
This, after JVC Media/JVC Broadcasting expanded from its Long Island NY radio base by purchasing Asterisk Communications’ Gainesville/Ocala, FL cluster last May. It has been operating the stations in an LMA ever since. On 1/17, JVC filed its formal application to acquire the stations for $3.5 Million.
The stations include Hot AC WMFQ-FM, WTRS-FM, WYGC-FM and Rhythmic CHR WXJZ (“Party 100.9”).
To pass regulatory muster, JVC will spin its CHR/Dance WBXY-FM (“Party 99.5) in that market to RMA Media (Ricardo Arroyo) for $500K. On 12/26, Party 99.5’s format was moved to WXJZ.
Says VP/Market Manager and JVC Media of Florida Shane Reeve: “As a fan of this type of music genre, it was unbelievable to me no one in the Gainesville/Ocala market was providing an outlet for the greatest hits from the 60s, 70s, and 80s. 104.9 WOW FM will be community and promotionally active with charity events, concerts, and amazing giveaways. When you turn this radio station on, you will immediately recognize one of your favorite songs, and have a great listening experience!”
