Mets, CCME sign multimedia partnership

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Clear ChannelThe New York Mets and Clear Channel say it’s a five-year landmark multimedia marketing partnership where 710 WOR-AM NY will become the flagship, broadcasting Spring Training, regular season, and post season games as well as the team’s pre- and post-game shows. The Mets had previously aired their games on CBS Radio’s WFAN since the station was founded in 1987.


Beyond broadcasting the games on WOR, the alliance includes Mets-related programming and promotion through all of Clear Channel’s multi-platform media assets, including radio, digital, outdoor and music/entertainment events.

Details:

–Radio: The Mets will be marketed across all six top-rated Clear Channel New York radio stations and will work with each station on custom promotional opportunities on air and during Mets home games at Citi Field. Clear Channel and affiliate stations reach 93% of the New York DMA population of 12+ each month. Clear Channel New York radio stations include Z100 (100.3 WHTZ-FM), KTU (103.5 WKTU-FM), LITE FM (106.7 WLTW-FM), Q104.3 (104.3 WAXQ-FM), Power 105.1 (105.1 WWPR-FM) and WOR 710 AM.

–Digital: In addition to promotion on the stations, each station website and iHeartRadio will promote the Mets and Mets-related programming.

–Outdoor: Clear Channel Outdoor’s strategically located media inventory will also market the Mets and WOR relationship throughout the New York Metropolitan Area.

–Music and Entertainment: The Mets and Clear Channel Media and Entertainment will work together to enhance in-game entertainment at Citi Field and jointly explore the production and promotion of top name concerts, festivals and large-scale entertainment events at Citi Field.

–Community Outreach and Grass Roots: The Mets and Clear Channel Communities, the charitable arm of Clear Channel, will also jointly develop a number of outreach and grass roots programs to meet the needs of the communities they serve.

“This breakthrough partnership provides us with the ability to serve our loyal fans and attract a new generation of fans through Clear Channel’s massive reach and ability to target key demographics across the New York market,” said Mets COO Jeff Wilpon. “Our agreement delivers more promotion of the club to a broader audience than this franchise ever has had before with additional opportunities to advance our efforts to make Citi Field one of the leading sports and entertainment destinations in the country.”


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.