NBC Friday; 'Friday Night Lights' tied the #1 slot; 'Jay Leno' winner

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At 8 p.m. ET, “Friday Night Lights” (1.0/4 in 18-49, 3.5 million viewers overall) is currently tied for #1 in the time period in adults 18-49 and adults 25-54 and is #1 outright among the major networks in all key adult-male demos — men 18-34, men 18-49 and men 25-54.  If the tie for #1 in adults 18-49 stands in official nationals, it will mark the seventh time in nine weeks that “Friday Night Lights” has finished #1 or tied for #1 in the time period in adults 18-49.


From 9-11 p.m. ET, “Dateline NBC” (1.2/4 in adults 18-49, 5.2 million viewers overall) matched its highest Friday 18-49 rating since June 11 and matched its highest Friday total-viewer result since June 18 (pending updates). 

In its two-hour time period, “Dateline NBC” ranked #2 among the major networks in adults 18-49, tied for #1 in adults 25-54 and #1 outright in total viewers.  From its first half-hour to its fourth, “Dateline” increased its 18-49 rating by 30 percent (to a 1.3 from a 1.0) and its overall viewership by 28 percent or 1.2 million persons (5.6 million vs. 4.4 million).

In the 10:30 lead-in to local news, “Dateline NBC” tied for #1 in the key news demo of adults 25-54 (1.9 vs. 1.9 for ABC’s “20/20”). 

In Late-Night Metered Markets Friday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.8/7; CBS’s “Late Show with David Letterman,” 2.2/5 with an encore; and ABC’s “Nightline,” 3.0/7; and “Jimmy Kimmel Live,” 1.4/4 with an encore. 

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.7/3 with an encore; “Nightline,” 1.0/4; and “Jimmy Kimmel Live,” 0.5/3 with an encore.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/4 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.2/4).  In the 25 markets with Local People Meters, “Late Night” (0.7/4 in 18-49) topped “Late Late Show” (0.4/2).

At 1:35 a.m., Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.
 
(source: NBC)


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