NBC Friday: “Grimm” #1 for the night in 18-49

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At 8 p.m. ET,“Who Do You Think You Are?” (1.0/4 in 18-49, 5.5 million viewers overall)equaled its highest 18-49 rating in 11 weeks (since March 2)and delivered its biggest overall audience in eight weeks (since March 23) with an episode featuring chef Paula Deen.  Week to week, “Who Do You Think You Are?”  grew by 11 percent in 18-49 rating (to a 1.0 from a 0.9) and 16 percent in total viewers (5.536 million vs. 4.778 million).  In the time period, “Who Do You Think You Are?” is #2 among ABC, CBS, NBC and Fox in 18-49 and#1 in total viewers (pending updates).


At 9 p.m. ET, the season finale of“Grimm”(1.6/5 in 18-49, 5.3 million viewers overall)captured the #1 rating of the night on ABC, CBS, NBC or Fox in adults 18-49, adults 25-54 and other key demos. In the time period, “Grimm” is #1 or tied for #1 among ABC, CBS, NBC and Fox in all key demographics – adults, men and women 18-34, 18-49 and 25-54.  Note that “Grimm” originals have been adding 66 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results. 

“Grimm” matched its highest 18-49 rating since January 20 and attracted its biggest overall audience since that same date. Week to week, “Grimm” is up 33 percent in 18-49 rating (to a 1.6 from a 1.2) and 19 percent in total viewers (5.310 million vs. 4.454 million).

At 10 p.m. ET,”Dateline NBC” (1.1/4 in 18-49, 4.8 million viewers overall) ranked #2 in the time period among ABC, CBS and NBC in adults 18-49, tied for #1 in men 18-49 and adults 25-54 and was #1 outright in men 25-54. 

In the 10:30 lead-in to local news, “Dateline NBC” delivered a 7 percent margin of victory in the key news demo of adults 25-54 (with a 1.6 rating vs. a 1.5 for ABC’s second-place ”20/20”).  “Dateline” was also #1 among ABC, CBS and NBC in the 10:30 half-hour in men 25-54 and men 18-49 and tied for #1 in adults 18-49.

For the night, NBC tied for #1 among ABC, CBS, NBC and Fox in adults 18-49 as well as adults 25-54, women 25-54 and women 18-49 and was #1 outright in men 25-54.

In late-night metered-market households Friday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.7/7; CBS’s “Late Show with David Letterman,” 2.1/5; and ABC’s combo of “Nightline,” 2.9/7; and “Jimmy Kimmel Live,” 1.5/4. 

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.5/2; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.6/3.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/4 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.1/3).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49) topped “Late Late Show” (0.3/2).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(source: NBC)


1 COMMENT

  1. Grimm happens to be one of the best PrimeTime shows I never miss. I’ve enjoyed all my PrimeTime shows with the new Auto Hop feature. The new Auto Hop feature offers me a way to enjoy more TV, since I don’t have to watch commercials. The new Auto Hop feature lets you decide whether you want to view commercials or skip them. I was excited to hear about this new great feature. If you want to watch any commercials you can always skip back and watch them, even if the Auto Hop is enabled. I don’t have to worry about scrolling through all them commercials when I playback my PrimeTime Anytime TV. This allows me to save money on batteries for the remote, since I won’t have to fast forward anymore.

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