NBC: “Talent” is #1 for the night

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NBCNBC is #1 Monday night among ABC, CBS, NBC and Fox in adults 18-49, with “America’s Got Talent” ranking as the #1 show of the night on a highly competitive sweep Monday and “American Ninja Warrior” debuting with a 41 percent gain on its rating for an NBC special last summer.


From 8-9 p.m. ET, “America’s Got Talent” (3.1 rating, 9 share in adults 18-49, 9.5 million viewers overall) delivered the #1 rating of the night on ABC, CBS, NBC or Fox in adults 18-49 and other key demos.  Versus NBC’s season average in the slot prior to “America’s Got Talent,” this week’s “Talent” is up 7 percent in 18-49 (3.1 vs. 2.9) and up 12 percent or 1.0 million persons in total viewers (9.534 million vs. 8.499 million).  This week’s “Talent” is equaling the average of the show’s last eight “Talent” telecasts last summer (3.1), despite last night’s intense sweep-month competition.

In the time period, “Talent” is #1 in 18-49 with an 11 percent advantage over ABC’s #2 final competition episode of “Dancing With the Stars” (3.1 vs. 2.8 from 8-9 p.m.).  From its first half-hour to its second, last night’s “Talent” grew by 10 percent in both 18-49 rating (to a 3.3 from a 3.0) and total viewers (1.0 million vs. 9.1 million).

From 9-11 p.m. ET, the NBC season debut of “American Ninja Warrior” (2.4/6 in 18-49, 6.1 million viewers overall) climbed 41 percent above NBC’s special telecast of “American Ninja Warrior” last summer in 18-49 rating (2.4 vs. a 1.7 from 9-11 p.m. on Monday, Aug. 22, 2011) and is up 48 percent or 2.0 million persons in total viewers (6.081 million vs. 4.103 million).  The 2.4 rating for “American Ninja Warrior” matches NBC’s season average in the time period and also ties it head to head with ABC’s “Bachelorette” in last night’s 9-11 p.m. averages (pending updates).  In the time period, “American Ninja Warriors” is tied for #2 in adults and is #2 outright in all key adults-male demos.  For its second hour from 10-11 p.m., “Warrior” is #1 outright among ABC, CBS and NBC in all key adult-male demos.

In Late-Night Metered Markets Monday night:

In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 2.7/7; CBS’s “Late Show with David Letterman,” 2.1/5; and ABC’s combo of “Nightline,” 3.0/7; and “Jimmy Kimmel Live,” 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; “Late Show,” 0.5/2; “Nightline,” 0.9/4; and “Jimmy Kimmel Live,” 0.6/3.

At 12:35 a.m., “Late Night with Jimmy Fallon” (1.4/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.1/4).  In the 25 markets with Local People Meters, “Late Night” (0.5/3 in 18-49 with an encore) topped “Late Late Show” (0.3/2).

At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

For the Week:

The Monday and Tuesday premieres of “America’s Got Talent” have both delivered top-10 rankings in adults 18-49 for the primetime week of May 14-20, leading NBC’s lineup to an average 1.7 rating, 5 share in adults 18-49 and 5.6 million viewers overall for the week, according to in-home viewing figures from Nielsen Media Research.

Against of week of intense sweep-month competition that included many season finales, Monday’s seventh season premiere of “America’s Got Talent” tied for #6 for the week in adults 18-49 with a 3.7 rating, and the Tuesday edition tied for #10 with a 3.4.  In the valuable adult 18-34 demo, Monday’s “Talent” tied for #5, Tuesday’s “Talent” was #11, Thursday’s 9 and 9:30 p.m. ET editions of “Community” tied for #23 and the 8 p.m. “Community” tied “Law & Order: SVU” and “Smash” for #28.

Primetime averages for the week of May 14-20 in adults 18-49 were Fox (2.2/7), CBS (2.1/6), ABC (2.0/6), NBC (1.7/5) and CW (0.4/1).  In overall total viewers the weekly averages were CBS (10.1 million), ABC (7.1 million), Fox (7.0 million), NBC (5.6 million) and CW (1.1 million).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

(source: NBC)


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.