The Council for Research Excellence (CRE) has approved as members Judy Vogel, VP/Research at Gannett; Michael Nathanson, Senior Research Analyst at MoffettNathanson, LLC; and Bryon Schafer, SVP/Research at Warner Bros. Television. All three were prior CRE members while with other companies, and were re-admitted.
“It’s great to have Judy, Michael and Bryon back in the fold,” said Ceril Shagrin, executive vice president of Univision Communications Inc. and chair of the CRE. “They’re solid thinkers who bring diverse skills and perspectives to what promises to be a very busy 2014 for the audience research field, and for the CRE.”
The Council for Research Excellence (CRE) is an independent research group created (in 2005) and funded by Nielsen. The CRE is dedicated to advancing the knowledge and practice of audience measurement methodology and comprises senior-level industry researchers representing advertisers, agencies, broadcast networks, cable, syndicators, local stations, and industry associations.
CRE members represent advertising agencies, media-buying firms, media companies, advertisers, digital publishers, social media companies and industry organizations including ABC, AMC Networks, CBS, Comcast, Cox, Discovery, ESPN, Gannett Co., GroupM, Horizon Media, Kimberly-Clark, LIN Media, Magna Global, the Media Rating Council, MoffettNathanson LLC, the National Association of Broadcasters, NBC Universal, Nielsen, Omnicom, Raycom Media, Scripps Networks Interactive, Starcom MediaVest, the Syndicated Network Television Association, TargetCast tcm, the Television Bureau of Advertising, Tribune Co., Turner Broadcasting, 21st Century Fox, Twitter, Univision, Viacom and Warner Bros. Television.