Olympics Down, ‘American Idol’ hits low

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NBC was number one Thursday with adults 18-49 and with total viewers. Day 15 coverage of the Winter Olympics earned a 4.9 adults 18-49 rating, down 17% from a 5.9 for the comparable night of Winter Olympics in 2010. On FOX, American Idol scored a series low 2.4 down 20% from last Thursday’s 3.0 adults 18-49 rating. On ABC, the season finale of The Taste matched last week’s 0.9 adults 18-49 rating.

Thursday Overnight Nielsen ratings
Ratings/Share
NBC
UNIVISION
FOX
CBS
ABC
CW
Adults 18-49
4.9/14
1.7/5
1.7/5
1.6/5
0.8/2 0.2/1
Adults 18-34
3.5/12
1.6/6
1.1/4
0.9/3
0.5/2 0.1/0
Total Viewers (millions)
19.925
4.297
6.605
6.625
2.952 0.815

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