“20/20” (10:00-11:00 p.m.) The season premiere of ABC News’ “20/20” won the 10 o’clock hour and stood as Friday’s No. 1 program in Total Viewers (7.0 million), Adults 18-49 (1.9/7) and Adults 25-54 (2.4/7). In fact, the ABC newsmagazine qualified as the No. 1 regular television show in its time slot with Adults 18-49 for the 10th time in 11 weeks.
In addition, “20/20” ranked as Friday’s top newsmagazine, topping NBC News’ 2-hour “Dateline” (8:00 – 10:00 p.m.) by solid margins in Total Viewers (+11% – 7.0 million vs. 6.3 million), Adults 18-49 (+36% – 1.9/7 vs. 1.4/5) and Adults 25-54 (+26% – 2.4/7 vs. 1.9/6). The newsmagazine featured an Elizabeth Vargas report on a murder mystery that played out over 25 years that came to a surprise ending in a North Carolina courtroom this past April.
“20/20” was up over its year-ago season premiere (9/11/09) by 1.9 million viewers (7.0 million vs. 5.1 million), by 36% in Adults 18-49 (1.9/7 vs. 1.4/4) and by 41% in Adults 25-54 (2.4/7 vs. 1.7/5). In fact, “20/20” scored its strongest season premiere numbers across all three Nielsen measures in 4 years – since 2006.
“20/20” drew its largest audience since February and turned in its highest Adults 18-49 and Adults 25-54 performance since January – since 2/5/10 and 1/8/10, respectively.
(source: ABC)
