Republican National Convention Day 2 draws 22 million+ viewers

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An estimated 22.3 million people tuned in to watch the opening night of the 2012 Republican National Convention on Tuesday, 8/28, which was pushed back a day due to Hurricane Isaac. Day two of the convention was carried live from Tampa, Florida across nine networks and featured speeches by New Jersey Governor Chris Christie and Ann Romney.


The 22 million plus viewers of last night’s RNC—which included three more networks than the comparable night in 2008—bested that night by 800,000 viewers.

While coverage varied by network, all nine aired live coverage from approximately 10:00 PM to 11:00 PM. The chart below highlights the sum of the average audience for these networks during common coverage:

2012 Republication National Convention
Sum of Networks Live + Same Day
Day 1-Aug 27, 2012 Day 2-Aug 28, 2012
Rating Number of Viewers Rating Number of Viewers
All Households

No common coverage due to Hurricane Isaac

14.7 16,920,000
Persons 2+ 7.7 22,301,000
Persons 18-34 2.2 1,483,000
Persons 35-54 6.7 5,414,000
Persons 55+ 18.8 14,661,000

Networks Included:
Day 2 – ABC, CBS, CNBC, CNN, FOXNC, CRNT, MSNBC, NBC and PBS

2008 Republication National Convention
Sum of Networks Live + Same Day
Day 1-Aug 27, 2012 Day 2-Aug 28, 2012
Rating Number of Viewers Rating Number of Viewers
Persons 2+

No common coverage due to Hurricane Isaac

7.3 21,528,000

2008 Networks Included
Day 2 – ABC, CBS, NBC, CNN, FOX News, MSNBC


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.