Retailers rally to TV

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Media MonitorsLast week in the Media Monitors TV SPOT TEN, the #1 advertiser was Walmart with 30,548 spots. JCPenney jumped from #15 to #2 with 23,705 spots, while Target soared from #17 to #3 with 23,512 ads. Univision dropped to #4 with 22,052 spots, ABC TV Network stayed at #5 with 20,459 promos and NBC TV Network nestled into #6 with 19,922 announcements. NISSAN was steady at #7 with 18,403 commercials and the Ford Dealership Association moved from #10 to #8 with 15,855 spots. TOYOTA fell from #6 to #9 with 15,833 ads, while Telemundo nudged from #11 to #10 with 15,345 spots.


TV-Nov25-Dec1


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.