The River Cats have assumed control in California’s state capital.
Not to worry, these heavy hitters are a local fan favorite, and it’s all thanks to a multi-year partnership with Skyview Networks.
The Sacramento River Cats are the San Francisco Giants’ Triple A minor league baseball affiliate, and a new agreement with broadcast technology solutions company Skyview gives the team access to Skyview’s AdView Inventory Management software.
AdView is tailored to manage and monetize the game interruptions seen at random, unknown intervals in play-by-play sports. With the capability to manage their broadcast, the River Cats can benefit from scheduling flexibility and faster affidavit turnaround to sponsors, Skyview notes.
Chip Maxson, General Manager of the Sacramento River Cats, said, “We see tremendous value in the control that AdView brings to our franchise in play-by-play and we are eager to see how this innovative software will help us grow in the world of sports broadcasting.”
The AdView system was developed specifically for sports franchises to make inventory accessible and easier to manage in-house. Clients have access to advertiser contracts, logs and reports from any internet-enabled device. Built to manage all forms of inventory, it tracks broadcast, print, signage and digital. This provides the traffic manager and front office a panoramic view into the inventory sellout and revenue in one consolidated system.