Second in a two-part series
By Adam R Jacobson
RBR + TVBR
By 2006, Rocking M Media president Christopher Miller noticed that the radio industry had splintered into two different types of businesses.
In a market like Dallas, there were quarterly earnings and ratings and other business realities that operators in nearby Tyler-Longview, Texas, didn’t need to focus their time and energies with.
“In Tyler-Longview, my time better be spent taking the auto dealer out for lunch, or the grocery store owner out for golf,” Miller says.
Sniffing an opportunity, he mentioned to his parents that adding radio stations may be a good idea. In late 2007, after looking in Arizona, Texas, Colorado and New Mexico, Rocking M was founded with the acquisition of stations in Western Kansas.
Don’t mistake the purchase of the stations, and the formation of Rocking M, as a desire to own radio stations.
“We were looking at it as buying ‘electronic real estate,’” he explains.
