Sprint debuts “One Big Happy Framily”

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SprintVia DigitasLBi, the new advertising shows how Sprint consumers can invite friends, family and others to join their “Framily,” lowering everyone’s monthly rate. The TV ad shows how a Framily can be put together, starting with a family of four, “the girls, my lady,” adding friends (a fantasy football league) and others, such as the daughter’s boyfriend. It concludes with, “The Framily Plan from Sprint. With a new price, a new plan and an all-new network, there’s never been a better time to switch.” The spot is airing during primetime across national network and cable and there will be two additional spots to air at a later date.


Sprint spokesman Dave Mellin tells RBR-TVBR the buy aired/airs on

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.
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