Study: Only modest local TV political gain in 2014


Political AdvertisingThe lack of competitive races and even more to the point, a lack of competitive races in large media markets is expected to dampen political income for local broadcasters compared to the amount raked in during the 2010 election cycle.

Kantar reports that Ken Goldstein of the University of San Francisco is responsible for the prediction. He believes total election spending will amount to $6B in 2014; that half of that will go to television advertising, and that $2.4B of that will be raked in by local stations. That amount represents only a $100M gain over the amount local TV earned in 2010.

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