Syncbak integrates Nielsen SDK for mobile measurement

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SyncbakNielsen announced that Syncbak— the media technology company that enables users to watch live, in-market broadcast television— has successfully integrated Nielsen’s Software Development Kit (SDK) for Syncbak’s portfolio of client applications. The Nielsen SDK will allow clients in local markets, who are encoding with Nielsen Watermarks, to measure audiences across mobile platforms and later this year include that viewing in their television ratings when streaming the same program and same advertising as the live television program.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.