The good old days of selling

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Michael RuddWe all have a product to sell or represent.  No matter your career, position, business, lifestyle, or skills.  There is some type of product that you are selling or representing. Back in the “good old days” we sold with the thought process that if we could convince people they needed our product badly enough to go out and buy it. And it worked.  There were a couple of TV stations, no internet, talk radio, and the newspaper.  Product reviews were rare and the trust factor was at an all time high. The “good old days” were a great time for those in the business with enough money to convince people they needed it.  The “good old days” as you might have guessed are long gone. But the good old days weren’t really here all that long.  Maybe from 1900 to the dot com bust.  It might have even not started until the Roaring 1920’s and ended with the dawn of the internet. So how did you sell whatever you were representing before the good old days started?  I mean we are talking centuries of sales here.

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