Time Warner Cable Media Sales and Verizon announced an agreement for Time Warner Cable’s Media Sales group to sell regional advertising in the New York City, Los Angeles and Dallas markets on behalf of Verizon FiOS TV. With this agreement, TWC Media Sales will sell ads across over 50 popular ad-supported cable networks like TBS, USA and ESPN HD and increase its household reach by over 30% in some markets.
“Our advertising partners look to us to improve the process – add reach and enhance their ability to connect with their customers using the very latest advanced advertising features,” said Joan Gillman, President of Time Warner Cable Media Sales. “This agreement accomplishes these objectives and makes Time Warner Cable Media Sales the go-to option in three of the top ten markets in America.”
Verizon’s current ad sales representative in these markets, Viamedia, Inc., will manage the integration process and continue to represent all FiOS TV advertising business in these markets until that integration is complete. Post-integration, Viamedia will manage the day-to-day relationship with the interconnects on behalf of Verizon, and represent FiOS in these markets for all local zone advertising sales.
NCC will manage multi-market buys on both the Time Warner Cable and FiOS TV services for national advertisers.