Introducing Top 40/Pop radio study
BIGinsight asks consumers to describe the kind of music they like on the radio, not the format they like – since consumers do not use the same language that PDs use. (They likely have no idea what a PD is either, which supports the BIGinsight approach to getting accurate information.) Anyway, we believe that the people that checked Top 40/Pop on the survey are predominately CHR and Adult Contemporary fans. The audience is heavily weighted to the female side, leans to the young side of 25-54, and has a lot of career people with money to spend. What’s not to love?
You’ll find specific information about the makeup of this audience in the first part — age, gender and other vital statistics. The second part of the study shows you how they use and are influenced by the media, including what kind of television programming they like. The third part digs into their retail spending habits.