Twitter won the rights to stream Thursday night NFL games.
The company beat out companies like Amazon, Yahoo and Facebook.
The games will still air on NBC, CBS and the NFL — and stream on Twitter simultaneously.
NFL Commissioner Roger Goodell said “Twitter is where live events unfold and is the right partner for the NFL” as it takes the latest step in serving fans.
The NFL has been partners with Twitter since 2013 through its Twitter Amplify program, where real-time in-tweet video clips are accompanied by pre-roll or post-roll advertisements, reported MediaPost.
The deal also follows a new “Thursday Night Football” agreement that split the package between CBS and NBC for five games each for the next two years. The networks paid about $45 million each, reported Bloomberg.