Univision Interactive Media, as an expansion of its existing partnership with the NFL, announced the launch of www.NFL.com/espanol, the new official Spanish-language website of the NFL. Combining the former www.NFLatino.com and www.nfl.com/mx sites to provide one destination for Spanish-speaking NFL fans around the world, the site provides the in-depth info on the NFL, and brings Spanish-language video highlights of NFL games to a worldwide audience.
In addition to video highlights and photo galleries of popular players and favorite teams, the site includes up-to-date stats, exclusive news from around the league, live radio broadcasts, top 10 plays of the week, one-on-one player interviews, an inside look at all 32 NFL teams, and a customized version of Fantasy Football.
The website also features social media extensions including Tu Pasión, a section where fans can share their passion for the NFL and their favorite team. Now through November 14, users can participate in the NFL Tu Pasión contest by uploading a video or series of photos expressing their passion for the NFL. Users will vote to select the most passionate fan, who will win a trip for two to Super Bowl XLV in North Texas.
NFL.com/español also features customized content for the NFL’s fan base in Mexico including local news, event coverage and local promotions. Later this season, fans will also be able to access the www.NFL.com/espanol WAP site on their mobile phones.
