VH1 and VH1 Classic have moved radio distribution and national ad sales for all its programming services for rock and classic rock stations to KMG Networks and AdLarge Media, respectively. The move is an expansion on an already existing relationship among the three firms. KMG Networks, the content syndication arm of Krantz Media Group, has been the radio distribution arm of VH1’s On Tap and AdLarge Media has been handling the national advertising sales representation.
“Moving all of our radio programming services to KMG Networks, with advertising sales representation by AdLarge, is part of VH1’s commitment to delivering next-generation content and show prep to today’s growing rock and classic rock radio stations,” explained Roger Coletti, Vice President, Radio, VH1. “Partnering with KMG and AdLarge ensures great customer service for affiliate stations and national advertisers.”
“With their vast resources, VH1 and VH1 Classic have curated some of the most amazing classic rock and current rock content for affiliated radio stations,” noted Gary Krantz, President and Chief Executive Officer, Krantz Media Group.
As part of the new arrangement, the VH1 radio services are bigger, badder, and feature even more exclusive access to archived interviews, robust video clips, and up-to-the-minute rock news.
“Listeners across the country associate VH1 and VH1 Classic with the best in rock and roll,” stated Gary Schonfeld, Co-Founder and Chief Executive Officer, AdLarge Media. “With Gary and his team at KMG Networks heading up the distribution, our team at AdLarge delivers an engaged, passionate, and hard-to-reach audience to our national advertisers.”
VH1 and VH1 Classic radio content includes live rock event coverage, breaking news bulletins, birthdays, radio tours with top artists and celebrities, promotions, and more.
