Week 24: TeleFutura ratings highlights

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TelefuturaTeleFutura Broadcast Prime Highlights – Week of February 27, 2012 to March 4, 2012

  • Last week, TeleFutura generated an average audience of 689,000 Total Viewers 2+, 395,000 Adults 18-49 and 216,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
  • TeleFutura’s weeknight feature film block on “Cine de las Estrellas” from 8pm-10pm…

Drew in its 2nd highest weekly performance since its return to prime on 01/02/12 among Total Viewers 2+ (695,000).  It also delivered 355,000 Adults 18-49 and 186,000 Adults 18-34.

Grew its audience by single to double-digit margins over its previous week (02/20/12-02/24/12) among Total Viewers 2+ (695,000 vs. 606,000; +15%), Adults 18-49 (355,000 vs. 308,000; +15%) and Adults 18-34 (186,000 vs. 181,000; +3%).

  • In its 11th week, TeleFutura’s M-F 10pm-11pm series ”El Capo” …

Attracted 644,000 Total Viewers 2+, 459,000 Adults 18-49 and 264,000 Adults 18-34.

Produced audience lifts in comparison to its previous week average (02/20/12-02/24/12) across Total Viewers 2+ (644,000 vs. 631,000; +2%), Adults 18-49 (459,000 vs. 450,000; +2%) and Adults 18-34 (264,000 vs. 249,000; +6%).

  • On Wednesday night (February 29, 2012), TeleFutura aired a friendly match between USA and Mexico (“Partido Amistoso”) which aired from 9:55pm to 12:10am…

The game was watched, on average, by 1.1 million Total Viewers 2+, 687,000 Adults 18-49 and 414,000 Adults 18-34.

The “Partido Amistoso” over-delivered the previous primetime “Partido Amistoso” airing on 03/29/11 “ USA vs. Paraguay” by impressive margins among Total Viewers 2+ (+41%), Adults 18-49 (+34%) and Adults 18-34 (+47%).

Additionally, Wednesday night’s friendly match on TeleFutura actually ranked as the 2nd  highest-rated sports event thus far on the TeleFutura network in current season among Total Viewers 2+ and Adults 18-34 (behind “Liga Mexicana de Futbol” Semi-final Partido between Queretaro and Tigres), and was the 3rd highest-rated sports telecast in current season among Adults 18-49.

  • On Sunday night (March 4, 2012) in the 7pm-9pm block, TeleFutura’s “Cine de las Estrellas” feature film “3 Ninjas:  Mediodia En La Mega Montaña” (“3 NINJAS: HIGH NOON AT MEGA MOUNTAIN”) out-delivered Telemundo’s “Pa’Lante con Cristina” by strong margins among Adults 18-34 (TF 220,000 vs. TEL 173,000; +27% Adv.)

Source: The Nielsen Company, NPM. TF Current Week (02/27/2012-03/04/2012) vs. Prior Week (02/20/11-02/26/12),
TF “Partido Amistoso: USA vs. Paraguay” aired 03/29/11 8pm-10:07pm.  Broadcast Prime (M-Sat 8pm-11pm, Sun 7pm-11pm).  Live+SD.

(Source: TeleFutura)