Week 27: TeleFutura highlights

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TelefuturaLast week, TeleFutura drew in an average audience of 609,000 Total Viewers 2+, 339,000 Adults 18-49 and 190,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).

  •  TeleFutura’s new Friday primetime line-up, which consisted of “Cine En Familia” from 7pm-9pm followed by “Cine De Las Estrellas” from 9pm-11pm generated impressive audience growth versus previous Friday (03/16/2012) time period performance:

“Cine En Familia” with the featured film “Jumanji” grew the 7pm-9pm time period from last Friday by impressive margins among Total Viewers 2+ (598,000 vs. 286,000; +109%), Adults 18-49 (297,000 vs. 175,000; +70%) and Adults 18-34 (202,000 vs. 95,000; +113%).

“Cine De Estrellas” movie “Puño Legendario” (“FIST OF LEGEND”), which aired from 9pm-11pm also grew the time period from last Friday across Total Viewers 2+ (753,000 vs. 499,000; +51%), Adults 18-49 (413,000 vs. 286,000; +44%) and Adults 18-34 (247,000 vs. 127,000; +94%).

Overall for the entire night during broadcast prime (8pm-11pm), TeleFutura’s Friday-to-Friday audience gains were impressive with Total Viewers 2+ (712,000 vs. 451,000; +58%), Adults 18-49 (370,000 vs. 260,000; +42%) and Adults 18-34 (223,000 vs. 119,000; +87%).

  • TeleFutura’s 10pm-11pm series ”El Capo” now airing Monday through Thursday …

Attracted 628,000 Total Viewers 2+, 453,000 Adults 18-49 and 238,000 Adults 18-34.

Produced single to double-digit percent audience lifts in comparison to its previous week average (03/12/12-03/16/12) across Total Viewers 2+ (628,000 vs. 536,000; +17%), Adults 18-49 (453,000 vs. 396,000; +14%) and Adults 18-34 (238,000 vs. 223,000; +7%).

  • On Saturday night (March 24, 2012) from 6:55pm-9pm, TeleFutura’s “Liga Mexicana de Fútbol: Monterrey vs. Est. Tecos” out-delivered Telemundo’s special coverage of “Pope Benedict XVI: Visit to Mexico” among the coveted Adults 18-34 demographic (TF 158,000 vs. TEL 134,000; +18% Adv.).

Source: The Nielsen Company, NPM. TF Current Week (03/19/2012-03/25/2012) vs. Prior Week (03/12/11-03/18/12).  TF Friday 7pm-9pm “Cine en Familia: Jumanji” vs. Prior Friday (03/16/12) based on 7pm-9pm Strict Daypart.  TF “Liga Mexicana de Fútbol: Monterrey vs. Est. Tecos” aired 6:55pm-8:53pm vs. TEL “Pope Benedict XVI: Visit to Mexico” aired 6:32pm-8:55pm. Live+SD.

(Source: TeleFutura)