Week 28: Gains for TeleFutura

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TelefuturaTeleFutura Broadcast Prime Highlights – Week of March 26, 2012 to April 1, 2012

  • Last week, TeleFutura drew in an average audience of 619,000 Total Viewers 2+, 358,000 Adults 18-49 and 208,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
  •  TeleFutura posted audience growth over its previous week average (03/19/12-03/25/12) among  Total Viewers 2+ (619,000 vs. 609,000; +2%), Adults 18-49 (358,000 vs. 339,000; +6%) and Adults 18-34 (208,000 vs. 190,000; +9%) during broadcast prime.
  •  TeleFutura’s Mon-Thu 10pm-11pm series ”El Capo”…

Generated, on average, 627,000 Total Viewers 2+, 457,000 Adults 18-49 and 252,000 Adults 18-34.

Growth over prior week performance (03/19/12-03/22/12) among Adults 18-34 (252,000 vs. 238,000; +6%).

  •  On Sunday night (04/01/12) from 7pm-11pm, TeleFutura was the #2 Spanish-language network delivering more Adults 18-49 (507,000 vs. 426,000; +19% Adv.) and Adult 18-34 viewers (304,000 vs. 234,000; +30% Adv.) with “Liga Mexicana de Fútbol” match between “Estudiantes Tecos vs. Guadalajara” followed by “Rush Hour 2” on “Cine de las Estrellas” than Telemundo’s primetime block which included “Pa’Lante con Cristina” and “Cine Millonario: Death Race”

Source: The Nielsen Company, NPM. TF Current Week (03/26/2012-04/01/2012) vs. Prior Week (03/19/11-03/25/12).
Broadcast Prime (M-Sat 8pm-11pm/Sun 7pm-11pm).  Live+SD.

(Source: TeleFutura)