FOX won last week by +14% among Adults 18-49 versus its next highest-rated competitor thanks to the stellar premiere of new culinary competition MASTERCHEF and strong performances by GLEE, HELL’S KITCHEN and its Sunday Animation Domination encores.
On Tuesday night, FOX’s new series MASTERCHEF achieved the highest rated series debut of the summer among Adults 18-49 and Adults 18-34. FOX outperformed its nearest competitors for the night, ABC and NBC, by a substantial +40% among Adults 18-49 and ABC by +63% among Adults 18-34.
At 9p MASTERCHEF posted a 2.7/8 among Adults 18-49 and retained 93% of its HELL’S KITCHEN lead-in (2.9/10) among Adults 18-49. Showing momentum, MASTERCHEF gained +2% in its second half hour among Total Viewers (5.8 vs. 5.7 Mil.).
In fact, MASTERCHEF is the highest rated series summer premiere on any net since 2008 among Adults 18-49 (NBC’s America’s Toughest Jobs on 8/25/08) and Adults 18-34 (NBC’s Baby Borrowers on 6/25/08).
Prior to that, HELL’S KITCHEN aired at 8p and was the highest-rated program of the night, gaining +7% versus the previous week among Adults 18-49.
Thursday’s lineup of an encore GLEE and the SO YOU THINK YOU CAN DANCE results show once again delivered strong restuls.
At 8p an encore GLEE posted a 1.3/5 among Adults 18-49 and ranked No. 3 in its hour among Adults 18-49, Adults 18-34 and Teens.
The second Top 6 SO YOU THINK YOU CAN DANCE results show posted a 2.0/6, matching the previous week (2.0/7) and was up +4% in Total Viewers (5.9 vs. 5.7 Mil.)
Summer-to-date SO YOU THINK YOU CAN DANCE showed gains compared to its Fall’09 average on Tue/Wed, increasing +4% among Adults 18-49 (2.5/8 vs. 2.4/7) and +6% in Total Viewers (6.6 vs. 6.2 Mil.)
FOX’s week ended with encores of its Sunday Animation Domination block, which gave the network another nightly win on Sunday.
Weekly Program Rankers
FOX had 7 of the Top 20 programs among Adults 18-49: HELL’S KITCHEN (No. 1), MASTERCHEF (No. 3), FAMILY GUY SUN 9:30p (No. 11 tie), FAMILY GUY (No. 11 tie), SO YOU THINK YOU CAN DANCE WED (No. 14 tie), SO YOU THINK YOU CAN DANCE THURS (No. 14 tie) and THE SIMPSONS (No. 18).
FOX had 8 of the Top 20 programs among Adults 18-34: HELL’S KITCHEN (No. 1), FAMILY GUY SUN 9:30p (No. 2 tie), MASTERCHEF (No. 2 tie), FAMILY GUY (No. 4), SO YOU THINK YOU CAN DANCE WED (No. 7 tie), THE CLEVELAND SHOW (No. 7 tie), THE SIMPSONS (No. 9) and SO YOU THINK YOU CAN DANCE THURS (No. 13).
FOX had 8 of the Top 20 programs among Teens: FAMILY GUY SUN 9:30p (No. 1), FAMILY GUY (No. 3), THE CLEVELAND SHOW (No. 9), THE SIMPSONS (No. 11 tie), SO YOU THINK YOU CAN DANCE THURS (No. 11 tie), HELL’S KITCHEN (No. 14), SO YOU THINK YOU CAN DANCE WED (No. 16 tie) and MASTERCHEF (No. 16 tie).
FOX had 1 of the Top 20 programs among Total Viewers: HELL’S KITCHEN (No. 16).
Week 7/5-7/11/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – JULY 26 – AUGUST 1, 2010
MONDAY
8:00-9:00 LIE TO ME: (A18-49: 1.6/5, 5.6 Mil Total Viewers)
9:00-10:00 GOOD GUYS: (A18-49: 1.0/3, 3.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.3/4, 4.5 Mil Total Viewers)
LIE TO ME at 8p posted a 1.6/5 among Adults 18-49 and ranked No. 2 in the hour among Adults 18-49 (tie), Adults 18-34 (tie) and Teens (tie) and No. 1 in Men 18-49 (tie)/25-54 (tie).
So far this summer-to-date LIE TO ME shows gains versus the House repeats in the time period last summer, gaining +20% among Adults 18-49 (1.8 vs. 1.5) and +25% in Total Viewers (6.0 vs. 4.8 Mil.)
At 9p THE GOOD GUYS posted a 1.0/3 among Adults 18-49 and ranked No. 4 in its hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 4 for the night among Adults 18-49 and Adults 18-34.
TUESDAY
8:00-9:00 HELL’S KITCHEN: (A18-49: 2.9/10, 6.4 Mil Total Viewers)
9:00-10:00 MASTERCHEF (P): (A18-49: 2.7/8, 5.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.8/9, 6.1 Mil Total Viewers)
MASTERCHEF is the highest rated series debut of the summer among Adults 18-49 and Adults 18-34.
FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male and female demos. HELL’S KITCHEN was the highest rated program of the night followed by the debut of MASTERCHEF, as they outperformed NBC’s America’s Got Talent and the premiere of Breakthrough With Tony Robbins.
FOX outperformed its nearest competitors for the night, ABC and NBC by a substantial +40% among Adults 18-49 (2.8/9 vs. 2.0/6) and ABC by +63% among Adults 18-34 (2.6/9 vs. 1.6/5).
At 8p HELL’S KITCHEN posted a 2.9/10 among Adults 18-49, up +7% versus the previous week (2.7/9) and up +5% in Total Viewers (6.4 vs. 6.1 Mil.)
HELL’S KITCHEN won the 8p hour among Adults 18-49, Adults 18-34/25-54 and all key male and female demos.
The series debut of MASTERCHEF posted a 2.7/8 among Adults 18-49 and is the highest rated series debut of the summer among Adults 18-49 and Adults 18-34. MASTERCHEF retained 93% of its HELL’S KITCHEN lead-in (2.9/10) among Adults 18-49.
MASTERCHEF beat NBC’s America’s Got Talent in head to head competition in the 9p hour by +23% among Adults 18-49 (2.7/8 vs. 2.2/6) and by +63% among Adults 18-34 (2.6/9 vs. 1.6/5).
MASTERCHEF is the highest rated series summer premiere on any net since 2008 among Adults 18-49 (NBC’s America’s Toughest Jobs on 8/25/08) and Adults 18-34 (NBC’s Baby Borrowers on 6/25/08).
Showing momentum, MASTERCHEF gained +2% in its second half hour among Total Viewers (5.8 vs. 5.7 Mil.).
MASTERCHEF won the 9p hour among Adults 18-49, Adults 18-34, Women 18-49/18-34 and Men 18-49/18-34.
WEDNESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (A18-49: 2.0/7, 5.4 Mil Total Viewers)
FOX’s SO YOU THINK YOU CAN DANCE ranked No. 1 for the night on a total primetime basis among Adults 18-49 (tie), Adults 18-34, all key female demos and Men 18-34 (tie).
THURSDAY
8:00-9:00 GLEE (R): (A18-49: 1.3/5, 3.9 Mil Total Viewers)
9:00-10:00 SO YOU THINK YOU CAN DANCE: (A18-49: 2.0/6, 5.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.6/6, 4.9 Mil Total Viewers)
At 8p an encore GLEE posted a 1.3/5 among Adults 18-49 and ranked No. 3 in its hour among Adults 18-49, Adults 18-34 and Teens.
The second Top 6 SO YOU THINK YOU CAN DANCE results show posted a 2.0/6, matching last week (2.0/7) and up +4% in Total Viewers (5.9 vs. 5.7 Mil.)
SO YOU THINK YOU CAN DANCE won the 9p hour among Adults 18-49, Adults 18-34, Teens, all key female demos and Men 18-34 (tie).
Summer-to-date SO YOU THINK YOU CAN DANCE shows gains compared to its Fall’09 average on Tue/Wed, increasing +4% among Adults 18-49 (2.5/8 vs. 2.4/7) and +6% in Total Viewers (6.6 vs. 6.2 Mil.)
FOX ranked No. 2 for the night among Adults 18-49 (tie) and No. 1 among Adults 18-34, Women 18-49/18-34 and Men 18-34 (tie).
FRIDAY
8:00-9:01 HOUSE (R): (A18-49: 0.8/4, 2.9 Mil Total Viewers)
9:01-10:00 BONES (R): (A18-49: 0.8/3, 3.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.8/3, 3.2 Mil Total Viewers)
At 8p, a HOUSE encore posted a 0.8/4 and ranked No. 4 in its time period among Adults 18-49 and No. 2 among Adults 18-34.
At 9p, a BONES encore delivered a 0.8/3 and ranked No. 3 among Adults 18-49 and No. 2 among Adults 18-34.
FOX ranked No. 4 for the night among Adults 18-49 and No. 2 among Adults 18-34 (tie).
SATURDAY
8:00-8:30 COPS: (A18-49: 1.4/6, 4.0 Mil Total Viewers)
8:30-9:00 COPS (R): (A18-49: 1.5/6, 4.6 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (A18-49: 1.4/6, 4.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.4/6, 4.5 Mil Total Viewers)
COPS at 8p and 830p each ranked No. 1 in their respective time periods among Adults 18-49, Total Viewers, Adults 18-34/25-54 and all key male and female demos.
At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among Adults 18-49, Total Viewers, Adults 18-34/25-54 and all key male and female demos.
FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49, Total Viewers, Adults 18-34/25-54 and all key male and female demos.
SUNDAY
7:00-7:29 SONS OF TUCSON: (A18-49: 0.6/2, 1.7 Mil Total Viewers)
7:29-7:59 AMERICAN DAD (R): (A18-49: 0.9/3, 2.0 Mil Total Viewers)
7:59-8:31 SIMPSONS (R): (A18-49: 1.8/6, 3.9 Mil Total Viewers)
8:31-9:00 CLEVELAND SHOW (R): (A18-49: 1.7/5, 3.7 Mil Total Viewers)
9:00-9:31 FAMILY GUY (R): (A18-49: 2.2/6, 4.6 Mil Total Viewers)
9:31-10:00 FAMILY GUY (R): (A18-49: 2.2/6, 4.8 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.6/5, 3.5 Mil Total Viewers)
FOX ranked No. 1 for the night among Adults 18-49 (tie), Adults 18-34, Teens, Women 18-34 and Men 18-49/18-34.
FOX aired encores of THE SIMPSONS (1.8/6 among Adults 18-49), THE CLEVELAND SHOW (1.7/5) and FAMILY GUY at 9p (2.2/6) and 9:30p (2.2/6). SONS OF TUCSON at 7p (0.6/2) was followed by an encore AMERICAN DAD (0.9/3).
JULY 26 – AUGUST 1, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.6/6 FOX 1.5/6 FOX 4.5
ABC 1.4/5 ABC 1.1/4 ABC 4.9
CBS 1.4/5 CBS 0.9/3 CBS 6.0
NBC 1.3/4 NBC 0.9/4 NBC 4.7
(source: FOX)
