Wienerschnitzel launches multimedia effort

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Wienerschnitzel, the world’s largest hot dog chain, has become the “home of the everyday 79¢ corn dog, every darn day” by reducing the price of its 99-cent Corn Dog to 79 cents. The value menu offer launched nationwide on Sunday, April 26 at participating locations.


Wienerschnitzel is known for our delicious corn dogs which our guests crave and love to create new topping combinations for, including our signature chili,” said Tom Amberger, vice president of marketing at Wienerschnitzel. “We’re proud to offer this item ‘every darn day’ at a terrific value.”

For the nearly 50 years, Wienerschnitzel guests have enjoyed the company’s signature Foster Farms’ Chicken Corn Dog, which is coated with sweet honey corn batter . The launch of Wienerschnitzel’s everyday value corn dog will be supported with television and radio advertising, direct mail, social media and in-store, point-of-purchase materials, including creative guest tray liners featuring outlined circles that make the perfect dipping spots for mustard and ketchup condiments.

Keri Follmer, Wienerschnitzel spokesperson, tells RBR-TVBR the company is focusing on television ads more than radio spots. Here’s the run-down of the buy:

Radio:
Wienerschnitzel did not pre-record any commercials to be aired. Rather, they gave stations copy points for the on-air personalities to announce the promotion. Copy points were only given to the sponsors that Wienerschnitzel is associated with, for them to promote on their internal radio network. These sponsors include: Los Angeles Angels of Anaheim, The Amarillo Venom (professional indoor football team in the Indoor Football League) and The Salt Lake City Bees baseball team.

Television:
Three commercials spots were recorded (30, 15 and 10 second segments), with a 2-week broadcast run, starting April 25. Commercial spots feature actors Jack Seal and Holly King (King, a 2004 contestant on CBS’s Big Brother and guest actor on various series.)

TV broadcast markets include:
Los Angeles, CA
Bakersfield, CA
Sacramento, CA
Amarillo, TX
Lubbock, TX
Albuquerque, NM
Tucson, AZ

 


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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.